Digital Solutions Consultant - Worley - Kolkata
(2024-06)
- Built and scaled digital product solutions from concept to deployment, monitoring progress across 10+ projects to address bottlenecks and deliver 100% on-time launches.
- Led cross-functional teams in designing and implementing innovative SaaS-like tools, incorporating user feedback to enhance features, and drive adoption.
- Conducted product demonstrations and gathered stakeholder insights to refine roadmaps, showcasing ROI, and securing buy-in for iterative improvements.
- Provided strategic advisory on methodologies for product-led growth, establishing scalable best practices that boosted client efficiency and trust.
Digital Marketing & Research Associate - Google Operations Center - Gurugram
(2022-09 - 2024-05)
- Spearheaded market research using Hoovers, ZoomInfo, and Sales Navigator to identify user needs and build targeted product features for over 50 campaigns in cloud-based platforms.
- Managed end-to-end research projects from scratch, optimising timelines, budgets, and resources to scale operations while maintaining compliance and 95% delivery success.
- Utilised Salesforce CRM to analyse user data, inform product iterations, and support sales enablement, improving data-driven decision-making by 20%.
- Collaborated in SCRUM sprints with marketing and engineering teams to resolve critical issues, enhancing Cloud Marketing product outcomes through agile methodologies.
- Introduced the Maimai tool from scratch to enrich Chinese market data, scale e-commerce targeting capabilities, and increase campaign effectiveness by 15%.
- Championed the GIDEA initiative to troubleshoot and scale Cloud Marketing products, resolving SCRUM-level issues for broader user adoption.
Business Analyst - Capline Services Pvt. Ltd. - Noida
(2021-07 - 2022-08)
- Analysed complex datasets to build value chain optimisation tools from the ground up, synthesising insights into reports that informed product strategy and decision-making.
- Interpreted trends and user requirements to design scalable business rules and use cases, supporting e-commerce-like process enhancements, and cost reductions.
- Documented product requirements and recommendations, collaborating with stakeholders to prioritise features for high-impact launches.
Trainee - Yamaha Motors Solutions India
(2020-07 - 2020-08)
- Coordinated with cross-functional teams to explore and scale digital product presence for prominent hotel brands, using insights to inform e-commerce strategy.
- Operated social media analytics tools (Hootsuite, Similarweb, Unmetric, and Sprout Social) to build dashboards from scratch, tracking user engagement and growth metrics.
- Developed Tableau parameters, filters, and calculated sets to create interactive product performance worksheets, enabling data-backed iterations.