Saheli Karmakar

Digital marketing professional skilled in SEO (keyword research, on-page, off-page, technical, link building, GEO targeting), paid advertising (Google Ads, Meta Ads, PPC, display, remarketing), and analytics (Google Analytics, GTM, Microsoft Clarity, CRO, A/B testing). Experienced in performance marketing focusing on ROI, lead generation, competitor analysis, and audience segmentation. Proficient in social media marketing (Facebook, Instagram, LinkedIn, Twitter), campaign management, SMO, and engagement growth.

Adept with content creation tools like Canva and email marketing. Key achievements include boosting organic traffic by 15%, increasing qualified leads by 30%, and enhancing ROI by 22% through data-driven strategies and optimization.

Digital Marketing Executive and SEO Analyst at Red soft agency (2022-05 – 2024-08)

• Conducted comprehensive digital marketing analysis to optimize campaign performance and increase ROI
• Utilized data-driven insights to enhance SEO, SEM, and social media marketing strategies
• Monitored key performance indicators (KPIs) and generated actionable reports to drive business growth
• Collaborated with cross-functional teams to implement targeted digital marketing initiatives

Digital Marketing Executive at NextZen Minds (2024-09 – 2025-09)

• Spearhead targeted digital marketing campaigns to enhance brand visibility and drive a 25% increase in qualified lead generation within the first six months.
• Optimize SEO and SEM strategies, resulting in a 30% growth in organic website traffic and a 15% reduction in cost-per-click (CPC).
• Analyze campaign performance data using analytics tools, delivering actionable insights that boost ROI by 20% and improve customer engagement metrics.

Sr.Performance Marketing Executive at Insights tap solution (2025-10 – Present)

• Spearhead strategic planning and execution of pay-per-click (PPC) campaigns, optimizing ad spend to achieve a 20% increase in conversion rates and a 15% reduction in cost-per-acquisition.
• Analyze campaign performance data using advanced analytics tools to identify growth opportunities, driving a 25% improvement in click-through rates (CTR) across multiple channels.
• Collaborate cross-functionally with marketing and sales teams to align PPC initiatives with business objectives, contributing to a 30% growth in qualified lead generation.

other in Digital Marketing – Internet Marketing School (2021 – 2021)

B.Com in Commerce – ACHARYA GIRISH CHANDRA BOSE COLLEGE OF COMMERCE (2019 – 2019)

12th in Bengali / Bangla – West Bengal (2016 – 2016)

10th in Bengali / Bangla – West Bengal (2014 – 2014)