Sahil Soni

Data Analyst with 2+ years of experience using SQL, Python, Power BI, and Excel to build automated dashboards, conduct exploratory data analysis, and drive measurable business impact. Reduced customer acquisition cost by 70% and increased conversion rates by 15% through data-driven campaign optimization. Skilled in KPI reporting, data modeling, and translating complex datasets into decision-ready insights for cross-functional stakeholders.

Data Analyst at Rubixe AI Solutions Pvt Ltd. (2025-12 – 2026-06)

• Analyzed multi-source supply chain datasets across 100+ SKUs using Python and SQL, transforming unstructured operational records into standardized, analysis-ready datasets.
• Investigated logistics performance, shipping costs, and lead times using SQL and Excel, identifying cost inefficiencies and tracking average defect rates between 1.8%–2.5%.
• Applied EDA and categorical segmentation across 3 product lines to uncover revenue patterns, evaluate fulfillment performance, and mitigate stockout risk.
• Built automated Power BI reports powered by custom DAX metrics, streamlining KPI tracking and delivering decision-ready insights to cross-functional stakeholders.

Digital Campaign Analyst at Zappian Media Pvt. Ltd. (2023-08 – 2024-12)

• Applied statistical and comparative analysis to campaign performance metrics (ROAS, CPA, fund-flow data) across U.S. finance accounts to identify data-driven acquisition inefficiencies.
• Reduced Cost Per Acquisition (CPA) by 70% (from $2.00 to $0.60) through deep-dive quantitative analysis of audience segments, lead-quality scores, and financial performance data.
• Sustained a $1–$2 CPL benchmark by monitoring end-to-end funnel and data-quality metrics and continuously refining targeting parameters and campaign KPIs.
• Engineered interactive Power BI dashboards consolidating acquisition, fund-flow, and performance data into actionable stakeholder reports.
• Designed and evaluated A/B tests across campaign segments, applying audience-level analysis to drive a 15% increase in conversion rates.

MBA – Institute of Professional Education and Research (IPER) (2021 – 2023)

BBA – Dr. Harisingh Gour University (2017 – 2020)