Sahu Dipankar

I approach design as a business problem-solving discipline. My focus is not only creating intuitive interfaces but understanding business challenges, identifying user pain points, and designing solutions that improve efficiency, adoption, and product outcomes. I analysed user workflows, collaborated with business stakeholders, and redesigned experiences using user journeys, information architecture, simplified navigation, and task-focused interfaces.

I transformed complex legacy workflows into modern digital experiences through research, workflow analysis, wireframes, prototypes, and reusable design patterns aligned with design systems. As a Product Designer, I believe design is a strategic function that connects users, business objectives, and technology. My role is to identify the right problems, create scalable solutions, and ensure that every design decision contributes to better user experiences and stronger business outcomes.

Senior UI/UX Designer at OSI Systems (2015-04 – Present)

Transformed complex security workflows into intuitive enterprise product experiences, improving operator efficiency, reducing usability challenges, and enabling faster decision-making in mission-critical environments.

• Redesigned product interfaces by applying user research, workflow analysis, and usability validation, helping teams deliver solutions aligned with customer needs and business objectives.
• Established scalable design systems, UI standards, and reusable components that improved product consistency, reduced design effort, and accelerated development cycles across multiple product lines.
• Partnered with Product, Engineering, QA, and business stakeholders to translate operational challenges into user-centered solutions, improving collaboration and reducing design-to-development gaps.
• Improved Agile delivery effectiveness by serving as Scrum Master, increasing team alignment, removing blockers, and improving sprint execution across cross-functional teams.
• Enabled better product decisions by connecting user insights, business requirements, and technical constraints through design thinking and product analysis.
• Introduced AI-assisted design workflows using Claude AI and Microsoft Copilot to accelerate research synthesis, UX documentation, ideation, and developer handoffs, improving design productivity.

UI/UX Designer at WaveCrest Payment Technology Pvt. Ltd. (2011-05 – 2015-04)

Designed payment gateways, e-wallets, card services, and mobile banking experiences by simplifying complex financial workflows, improving customer usability and digital adoption.

• Improved customer journeys through user-centered mobile app design, intuitive navigation structures, and interaction patterns that enhanced engagement across digital banking platforms.
• Partnered with business teams to convert financial service requirements into scalable digital solutions, balancing customer expectations, compliance needs, and technical feasibility.
• Created responsive web and mobile experiences that improved accessibility, consistency, and customer experience across multiple product channels.

Project Coordinator – Virtual Game Development at Warriorz Technology (2009-06 – 2011-05)

Led product design planning and execution for virtual gaming platforms, aligning customer expectations, business goals, and delivery strategies to support successful launches.

• Managed cross-functional teams and international stakeholders, improving project execution, communication efficiency, and delivery predictability.
• Supported business growth by collaborating with clients and business development teams to define product opportunities, scope requirements, and deliver solutions aligned with market needs.

Assistant Manager – Web & Graphics at Butler International (2007-09 – 2009-03)

Transformed business requirements into customer-focused digital solutions, ensuring projects aligned with organizational goals, user needs, and delivery objectives.

• Improved customer engagement and product understanding by creating clear, user-focused presentations, product communication assets, and business storytelling materials.
• Supported marketing and product initiatives that strengthened brand visibility, increased audience engagement, and improved product awareness across digital channels.
• Enhanced collaboration between business, marketing, SMEs, and delivery teams by streamlining communication processes, reducing execution gaps, and improving project outcomes.
• Bridged the gap between business objectives and user experience by translating complex information into clear, impactful digital experiences.

Team Lead – E-learning at Magna InfoTech Ltd. (2006-06 – 2007-09)

Designed and delivered digital learning experiences for global clients including Thomson Learning and Collins UK, transforming complex educational content into engaging, user-friendly digital products that improved learning accessibility and user engagement.

• Led end-to-end e-learning design initiatives, combining UX thinking, visual design, multimedia development, and content strategy to create scalable learning solutions aligned with client objectives.
• Enhanced the usability and effectiveness of the Collins COBUILD Intermediate Dictionary project by designing interactive visual components, multimedia elements, and structured content experiences that improved information discovery and learner interaction.
• Collaborated with content experts and business stakeholders to translate complex educational requirements into intuitive digital experiences, improving content clarity, consistency, and delivery quality.

Web Team Lead at Saahi Systems Ltd. (2002-07 – 2006-05)

Created multimedia presentations, interactive websites, and digital marketing assets that improved client communication, strengthened brand presence, and supported business engagement.

• Translated business requirements into visually compelling digital experiences, helping clients communicate their products and services more effectively.
• Delivered customer-facing digital solutions that enhanced user engagement and supported marketing and business development initiatives.

Web Graphic Designer at vSplash (2000-05 – 2002-01)

Designed and delivered web templates and Multimedia WAVES one-page websites that improved digital presence, strengthened brand communication, and enabled faster content delivery for business and marketing initiatives.

EMBA – Project Management from Indian School of Business Management and Education.

Diploma in Multimedia – Arena Multimedia (83.3% – Distinction)

B.A. – University of Vidyasagar | 1998