Sajid Pattni

Dynamic Sales & Marketing Professional with 25+ years of experience in FMCG and Lighting Industry, specializing in Dealer & Distributor Network Development, Channel Sales, Team Management, Franchise Operations, and Business Development. Proven expertise in handling large territories, increasing market penetration, achieving sales targets, and building profitable business relationships. Experienced in managing sales teams, developing rural and urban markets, coordinating with branch and head office operations, and executing strategic marketing initiatives for business growth.

Deputy General Manager - Havells India Ltd.

(2011-02)

• Handling dealer and distributor network across assigned territory.
• Managing and guiding Sales Officers for sales growth.
• Developed infrastructure and distribution network expansion.
• Coordinating with branch office and head office operations.
• Managing branch-level budget planning and logistics operations.
• Coordinating warehouse and HO logistics activities.
• Conducting motivation and training programs for sales teams.
• Strengthened dealer network and improved market reach.
• Successfully managed sales operations and team performance.
• Contributed towards regional business growth and operational efficiency.

Senior Sales Officer - Dabur India - Saurashtra region, Gujarat

(2005-04 - 2011-02)

• Directed business operations across Saurashtra region (Gujarat).
• Managed 10 stockists including 2 super stockists with monthly business of ₹40 lakh.
• Handled sales team including interim sales representatives, SSMs, and merchandisers.
• Executed sales initiatives and ensured achievement of business targets.
• Identified new market opportunities and expanded rural market presence.
• Managed ROI-focused sales and promotional activities.
• Achieved highest branch growth recognition.
• Promoted from Sales Officer to Senior Sales Officer in April 2008.
• Converted direct stockists into sub-stockists and optimized operational cost.
• Achieved strong rural market expansion and business growth.

Territory Sales Incharge (TSI) - Balsara Home Products - Rajkot, Gujarat

(2004-10 - 2005-03)

• Managed territory sales operations and dealer relationships.
• Handled retail market expansion and sales execution.

Sales Representative - Nutrine Confectionery - Junagadh, Gujarat

(2000-06 - 2004-09)

• Managed field sales and retailer relationships.
• Achieved monthly sales targets and market coverage goals.

Bachelor of Commerce - B.Com - Saurashtra University (1999)

Diploma - Computer Science - Saurashtra University (2000)