Procurement Lead - Pharmeasy, API Holding Limited
(2022-05)
- Optimized Procurement Processes: Streamlined procurement workflows, reducing cycle time and improving on-time delivery. Led automation and cross-functional coordination for enhanced efficiency.
- Cost Reduction & Strategic Sourcing: Developed procurement strategies that drove significant savings through strategic sourcing and vendor negotiations, optimizing contracts and leveraging volume discounts.
- Governance & Compliance: Established procurement operations framework, ensuring 100% audit compliance. Standardized processes with SOPs, reducing discrepancies.
- Supplier Relationship Management (SRM): Managed relationships with 50+ key suppliers, improving delivery times and reducing disruptions. Conducted performance reviews and fostered long-term partnerships.
- Data-Driven Procurement Optimization: Collaborated with tech teams to develop tools for identifying inefficiencies and opportunities, optimizing sourcing and inventory management for cost savings.
- Inventory & Working Capital Management: Managed ₹360 crore in annual inventory. Reduced excess inventory by 12%, improving inventory turnover by 20% and optimizing working capital.
- Negotiation & Supplier Contracting: Negotiated long-term contracts with key suppliers, securing favorable terms and reducing costs on high-volume products.
- Leadership & Cross-Functional Collaboration: Aligned procurement strategies with business goals, driving cost control, improved supplier performance, and operational efficiency.
- Developed and maintained a centralized vendor database, enhancing the efficiency of procurement processes.
Ecommerce Brand manager - Red Door Online Pvt. ltd
(2020-02 - 2021-01)
- Managed E-commerce Platforms: Oversaw content updates, product listings, pricing, promotions, and inventory management for easymaal.com and bitfang.com, improving operational efficiency.
- Data-Driven Decision Making: Utilized analytics tools to track performance metrics and optimize category performance, enhancing product visibility and sales.
- Traffic & Conversion Optimization: Developed strategies to boost site traffic and conversion rates through A/B testing and UI/UX improvements.
- Marketing Campaigns: Led SEO, SEM, email marketing, and social media campaigns, increasing site traffic by 25%, attracting 30% more new customers, and improving customer retention by 15%.
- Vendor & Supplier Management: Managed supplier relationships and negotiated better terms, achieving a 12% cost reduction in procurement expenses.
- Performance Monitoring & Strategy Adjustment: Monitored metrics and adjusted strategies to optimize sales and product assortment based on customer demand.
- Customer Service Excellence: Ensured prompt resolution of inquiries and issues, improving customer satisfaction and loyalty.
Ecommerce Purchase Manager - BLING STORE LLP
(2018-09 - 2020-12)
- New Vendor Acquisition: Identified and onboarded new vendors, diversifying product offerings and driving significant revenue growth.
- Vendor Relationship Management: Fostered strong relationships with key suppliers, negotiating better terms to enhance product availability and consistency.
- Procurement Strategy Optimization: Developed and implemented sourcing strategies to reduce procurement costs and ensure timely deliveries.
- Product & Inventory Management: Managed product listings and inventory, improving stock availability and minimizing stockouts.
- Pricing & Profitability: Worked with vendors to implement competitive pricing models, improving profit margins.
- Vendor Performance Monitoring: Monitored vendor performance against KPIs, improving on-time deliveries and supplier reliability.
- Cross-Functional Collaboration: Collaborated with marketing and sales teams to align vendor products with marketing campaigns, driving sales and enhancing brand visibility.
- Cost Negotiation: Negotiated favorable contracts, securing cost savings and optimizing procurement budgets.
- Market Trend Adaptation: Analyzed market trends to adjust vendor strategies and offerings, ensuring alignment with customer demand and supporting revenue growth.
Founder and CEO - WOMEN FROM VENUS
(2016-07 - 2018-08)
Company Overview: Women from Venus is an innovative startup specializing in exclusive jewellery and home improvement products, dedicated to delivering unique designs and exceptional customer experiences.
Business Growth: Started with a modest monthly revenue of ₹20K-30K, I transformed Women from Venus into a thriving business generating ₹5L per month. This growth was driven by innovative product offerings, strategic marketing, and a focus on customer satisfaction.
Key Achievements: Through innovative product strategies, effective marketing, and customer engagement, I led Women from Venus to achieve ₹60 lakh in annual revenue, built a strong brand presence, and established a loyal customer base.
- Business Strategy & Expansion: Spearheaded the development and execution of strategies that propelled monthly revenue from ₹20K-30K to ₹5L, creating a sustainable growth trajectory through operational efficiency and market positioning.
- Social Media Growth & Engagement: Led the expansion of our social media following from 2K to 49K followers, using engaging content and community-building strategies to increase brand awareness and customer loyalty.
- Celebrity Collaborations: Collaborated with several celebrities, boosting brand credibility and extending our reach to a wider audience. These partnerships helped elevate our brand's visibility and drive product demand.
- Product Innovation & Customization: Directed the design and customization of exclusive jewellery collections tailored to customer preferences. Regularly adapted offerings based on market trends and customer insights, ensuring alignment with customer demand.
- Trade Shows & Market Insight: Organized and participated in trade shows across India, gaining valuable customer feedback and market insights that led to refining product offerings, introducing in-demand categories, and enhancing customer retention.
- Digital Marketing Excellence: Drove impactful digital marketing strategies, including social media campaigns, SEO, and content marketing, significantly boosting online sales and brand engagement. Optimized the company's online presence to maximize customer acquisition.
- Vendor & Supplier Partnerships: Established and nurtured relationships with key suppliers, ensuring consistent product quality and reliable inventory. Negotiated favorable terms to improve margins and product offerings.
- Customer-Centric Approach: Prioritized exceptional customer service, fostering long-term relationships and enhancing customer satisfaction. This dedication to service excellence contributed to increased customer loyalty and repeat business.
- Team Leadership & Growth: Recruited, trained, and led a passionate team, fostering a collaborative environment that empowered individuals and drove company success.
Purchasing/Buyer Agent - Freelancer
(2015-03 - 2016-09)
Marketing Intern - CHANDRATONIC PVT LTD
(2014-06 - 2015-04)
