Social Media Manager | Brand & Content Strategist
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I am a passionate Social Media Enthusiast with a strong interest in creating engaging and impactful digital content. I enjoy understanding audience behavior and turning ideas into content that connects, builds brand identity, and drives engagement. With experience in content planning, event coordination, and brand projects, I aim to help brands grow their online presence in a creative and meaningful way.
Social Media Strategist - Equine Dreams
(2025-02 - 2025-09)
Developed and managed social media content for an equestrian-focused brand, shaping a narrative around horse culture, training, and lifestyle. Created engaging, educational, and community-driven content to build brand identity and connect with both riders and enthusiasts, while supporting visibility for associated ventures and initiatives. Also developed a pitch deck to schools for them to incorporate horse riding as a sport in their curriculum.
Social Media Manager - Alexander Equestrian Club
(2025-02 - 2025-09)
Managed social media strategy focused on community building and lead generation for riding classes. Developed high-engagement content formats including reels, educational posts, and relatable storytelling to grow audience and inquiries.
Content & Brand Strategist - Farmora
(2025-02 - 2025-09)
Built a launch content strategy for a premium, vet-curated animal feed brand. Defined brand voice (warm, simple, slightly playful) and created consistent weekly content to position the product as high-quality and trustworthy in a niche market.
Content Strategist - Polo Premier League
(2025-02 - 2025-09)
Worked on pre-launch content strategy for a first-of-its-kind franchise-based arena polo league. Focused on making polo accessible and aspirational through educational, narrative-driven, and intrigue-building content.
Content & Creative Strategist - Equestrian Champions League
(2025-02 - 2025-09)
Developed and executed content concepts for a high-profile equestrian event, focusing on storytelling, audience engagement, and brand collaborations. Created reel scripts and campaign ideas that highlighted the sport's elegance while integrating sponsor visibility, contributing to a premium and culturally engaging event narrative.
Social Media Manager - Saru Matriculation Higher Secondary School
(2025-02 - 2025-09)
Managed social media content and communication for an educational institution, focusing on building a trustworthy and engaging online presence. Created content that highlighted student activities, achievements, and school culture while ensuring consistent, parent-friendly communication and brand alignment.
Content Strategist - IRA Fashion Studio
(2025-02 - 2025-09)
Conceptualized and executed engaging social media content including reels, carousels, and campaign creatives. Worked on festive campaigns like Stitch the Spark, using storytelling and craft-led narratives to drive engagement and seasonal conversions.
Visual Content Designer - Sanjay Arora
(2025-10 - 2025-10)
Designed high-quality social media carousels focused on clear communication and visual storytelling. Translated ideas into engaging, aesthetically consistent layouts that enhanced content readability, brand identity, and audience engagement.
Social Media Manager - Saru Syndicate
(2025-02 - 2025-09)
Managed social media presence for a business-focused brand, creating content that balanced brand communication with audience engagement. Developed structured content calendars, designed creatives, and ensured consistent messaging to strengthen brand identity and visibility.
Bsc. - Visual Communication - Dr. G. R. Damodaran College of Science (2023 - 2026)
Islamic & Arabic Studies - Al Jamea Tus Saifiyah (2014 - 2022)
Schooling - PSG Public Schools
