Brand Manager & Creative Director at Saksham & Neharicka Designs Llp (2018-01 – Present)
Operations, Performance Marketing, Creative Head, Product Development, Social Media
- Created systems across all business areas to improve efficiency, reduce overhead costs, and prevent quality issues by setting clear QC standards.
- Strengthened customer satisfaction by lowering return rates.
- Managed vendor relations in challenging conditions to keep cash flow steady, reducing the income cycle to under 25 days and maintaining outgoing payments within 45–60 days across the supply chain.
- Increased revenue by 100% through MBOs, renegotiated commissions from 45% to 35%, and rotated stock across four physical outlets to cater demand.
- Identified and scaled production of the top-performing product to build brand recall, strengthen brand value, and boost sales.
- Led freelance and in-house design teams to develop new collections using data from repeat sales, establishing structured processes and daily reviews of key performance measures.
- Guided marketing and PR teams to execute campaigns for six annual luxury collections, analysing audience data to reduce CAC by 50% compared to competitors.
- Built cloud systems for all operational steps across teams including Accounts, Sampling, Production, QC, Marketing, and Sales.
- Achieved 100% year-on-year business growth for eight years by reinvesting profits.
- Managed budgets and team performance to maintain a healthy gross profit of 65–70%.
Assistant Designer at AMPM (Ankur & Priyanka Modi) (2016-01 – 2018-12)
- Supported the Creative Director in translating complex seasonal themes into cohesive luxury collections and visual assets.
- Maintained the integrity of the creative vision through detailed technical design and meticulous attention to material selection and finish.
Trend Analyst & Fashion Forecaster at Apparel Online Pvt. Ltd. (2015-01 – 2016-12)
- Researched and analysed global runway trends and supply chain shifts to help editor publish data-backed forecasts for the B2B garment export industry.
- Curated content on textile innovation and consumer buying behavior, translating macro-trends into actionable insights for manufacturers.
- Conducted interviews with key export house stakeholders to map shifting demands in the US and European retail markets.
Graphic Designer at Happily Unmarried Pvt. Ltd. (2014-01 – 2015-12)
- Developed bold, high-impact graphics and packaging for a youth-centric brand, focusing on disruptive storytelling and cultural relevance.
- Collaborated with marketing teams to produce agile social media content that maintained the brand's distinct and irreverent tone of voice.
