MT- Product Executive (PMT) - Aculife Healthcare
(2025-12)
Parenteral Nutrition & Ophthalmic Segment
- Led brand input planning and execution, ensuring timely implementation of marketing initiatives aligned with business objectives.
- Coordinated and executed marketing campaigns for Dry Eye condition products in the Ophthalmic segment, contributing to increased brand visibility, healthcare professional engagement, and patient education.
- Managed end-to-end sales analysis and performance tracking to identify market trends, enhance forecasting accuracy, and support data-driven strategies for market penetration, doctor engagement, and brand growth.
- Prepared detailed CBM (Cycle Business Meeting) materials including data-driven insights, strategy documents, and performance presentations for internal stakeholders.
- Developed impactful brand presentations for product positioning, promotional strategies, and cross-functional communication.
- Collaborated with sales and marketing teams to streamline execution plans and improve campaign effectiveness across divisions.
Product Management Intern - Lupin Ltd
(2025-04 - 2025-06)
Cardio-Metabolic Division
- Conducted market research and competitive analysis on the ARNi segment for Valentas (ARNi for heart failure) and Dapagliflozin, generating actionable insights for new product launch.
- Contributed to the Valentine-HF Campaign to enhance brand awareness and patient education.
- Coordinated multi-brand campaign to increase brand visibility across the division.
- Assisted in International Speaker Program on the use of ARNi in Heart Failure management, conducted in Delhi and satellite regions.
- Supported CME, RTM, Ad-board, and campaign activities across the division.
- Assisted in content development for promotional materials and field communication tools.
Trainee - Kopran Ltd
(2023-06 - 2023-07)
Manufacturing Division
- Assisted in the formulation of 100+ batches of dry syrups, tablets, and capsules, adhering to GMP standards.
- Oversaw quality control and assurance, ensuring regulatory compliance and reducing defect rates by 15%.
- Operated and calibrated UV spectrometer, IR, and HPLC instruments with 95% accuracy.
