Sakshi Pathak

Digital Marketing & Media Operations professional with 8+ years of experience across campaign implementation, trafficking, ad operations, and platform execution for global enterprise clients. Proven expertise in CM360, DV360, Google Ads, with strong exposure to automation, stakeholder management, process optimization, and team leadership across APAC, EMEA, and global markets.

Senior Analyst – Media Services - Annalect India

(2023-10)

• Managed end-to-end digital media campaign execution on CM360, including setup, trafficking, QA, optimization, and reporting for global clients.
• Led onboarding and training of new accounts and team members, ensuring process adherence and quality delivery.
• Acted as Queue Manager, prioritizing and distributing tasks based on urgency, SLAs, and business impact.
• Managed a cross-functional team of ~20 members, delivering scalable, data-driven media operations solutions.
• Ensured stakeholder satisfaction through timely delivery, proactive communication, and quality assurance
• Executed campaigns using Planit Tool, including task tracking, execution monitoring, and delivery governance.
• Built and validated UTM parameters using UTM Builder to enable accurate tracking, attribution, and performance measurement.
• Created and managed CRS (Campaign Request Sheets) ensuring accurate campaign setup, approvals, and audit readiness.

Senior Associate – Media Implementation - Google Operations Centre

(2021-05 - 2023-06)

• Executed and managed campaign implementation and modifications for Large Customer Sales (LCS) clients across CM360 and DV360.
• Supported Brand Safety & Brand Suitability exclusions in DV360, ensuring compliance with advertiser guidelines and platform policies.
• Managed complex account operations including account linking/unlinking, internal migrations, and agency transfers, advising clients on feasibility and impact.
• Delivered client support via email, chat, video calls, and Help Centre feedback, ensuring high CSAT.
• Partnered with internal teams to resolve high-priority and escalated issues within defined SLAs.

Senior Process Associate – Media Campaign Manager - Cognizant Technology Solutions Pvt Ltd

(2017-05 - 2021-05)

• Managed Google Ads campaign monitoring and reporting, providing real-time ad status updates and previews to enterprise clients.
• Handled brand suitability and exclusion management (keywords, placements, topics, content) to ensure safe ad delivery.
• Processed high-volume support requests with accuracy and adherence to quality benchmarks.
• Led Auction Ads reclassification for the MENA region, enabling ads incorrectly flagged under sensitive categories.
• Supported advertisers in budget resumption and campaign continuity, directly impacting revenue recovery.

Master of Computer Application - Computer Application - Chhatrapati Shahu Ji Maharaj University (2013 - 2016)

Bachelor of Science - Science - Chhatrapati Shahu Ji Maharaj University (2011 - 2013)

Diploma in Computer Application - Computer Application - Chhatrapati Shahu Ji Maharaj University (2010 - 2011)