Saloni Sharma

Marketing & Social Media Analytics professional with 5 years of experience turning social, E-commerce reviews, consumer contacts data and search data into clear business decisions. Worked directly with brand teams at Nestlé India and Organon USA, delivering insights that shaped campaign strategy, product recommendations, and competitive positioning. Skilled in Power BI dashboard development, SQL-based data extraction, social listening, and AI-powered trend forecasting.

Senior Analyst – Marketing Research & Analytics - Concentrix Daksh Services India Pvt. Ltd.

(2024-09 - 2026-05)

Client: Nestlé India

• Independently managed the analytics function and conducted regular reporting for Nestlé India's Foods Business Unit — covering Maggi Noodles, Masala, Sauces, Pasta, and Coconut Milk Powder – delivered 10-12 reports monthly
• Partnered with Nestle's brand team to deliver data-driven strategic recommendations, contributing to an estimated 20% improvement in brand strategy effectiveness
• Leveraged AI-based tool AI Palette to forecast emerging ingredient, flavour, and packaging trends — insights that informed 40% better analysis for upcoming product recommendations like Maggi herby cheesy flavour
• Built Power BI dashboards to analyse E-commerce reviews & consumer sentiment, and competitor SKU benchmarking across 40+ SKUs — reducing reporting time approximately by 35%
• Developed 5 social media KPI dashboards tracking reach, engagement, impressions, and sentiment across 5 product categories to monitor brand health in real time
• Designed a crisis monitoring dashboard for consumer complaints and queries, enabling 40% faster issue resolution
• Produced 2 competitive intelligence newsletters covering competitor content strategy and social media performance across noodle brands, comparing 12-15 brands every month
• Ran campaign engagement analytics – covered 20-30 big campaigns, created content calendars, and identified influencer partnership opportunities to support brand marketing efforts, scanned 300+ influencers
• Extracted and analysed large datasets (approx. 15,000 rows) using SQL and Advanced Excel to support reporting
• Developed executive case studies from analytical projects for presentation to senior management and 15+ stakeholders

Senior Associate Consultant - Nagarro, Gurugram - Gurugram

(2021-04 - 2024-09)

Client: Organon USA

• Expertly leveraged social listening, monitoring, and data analysis to offer actionable insights from lakhs of online conversations and provide high-impact business solutions
• Independently managed end-to-end analytics for Organon USA as the sole POC and SME across a 3.5-year tenure
• Contributed to the development of 40 proof-of-concept reports by delivering tailored analytical solutions for client conversion
• Strategically planned the report development, ensuring the delivery of actionable and comprehensive reports, to reduce reporting time by 30%
• Refined topic queries continuously for advanced listening tools, optimizing keywords for precise data collection to monitor consumer behavior, trends, and perceptions to form strategic decisions for the client's business
• Built a competitive benchmarking dashboard in Power BI comparing brand SOV, sentiment, and trends against 10 competitors
• Utilized research methods and statistics to interpret data while staying updated on social media trends
• Collaborated across functions and effectively communicated insights to USA and APAC client through presentations

PGDM - Marketing - Jaipuria Institute of Management, Noida (2019 - 2021)

B.com (Hons.) - Jagannath Institute of management, Kalkaji (2016 - 2019)