Sameer Kumar Pati

Results-driven SEO Executive with nearly two years of hands-on experience improving organic search performance, website visibility, and local search rankings. Experienced in Off-Page SEO, Local SEO, and SEO reporting, with a working knowledge of On-Page and Technical SEO practices. Proven ability to drive organic growth through strategic backlink building, local business management, and content optimization.

Skilled at using industry tools such as Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, and Moz to monitor performance and deliver actionable insights. Adept at integrating SEO with social media marketing and creative content to enhance brand visibility and digital engagement.

SEO Executive - Zinavo Pvt. Ltd. - Bangalore, Karnataka

(2024-06 - 2026-03)

Working on multiple SEO and digital marketing projects focused on improving organic visibility, search rankings, and online presence for business websites.

• Improved organic traffic for a client's website through strategic backlink acquisition, local citations, and outreach campaigns.
• Executed Off-Page SEO strategies including guest posting, business listings, profile submissions, blog commenting, and directory submissions.
• Managed and optimized Google Business Profile listings to enhance local search visibility, map rankings, and customer engagement.
• Conducted keyword research and competitor analysis to identify ranking opportunities and content gaps.
• Performed SEO audits and collaborated with development teams to implement on-page improvements such as meta tags, internal linking, and content optimization.
• Created SEO-optimized blog content, infographics, and social media creatives to support organic marketing campaigns.
• Produced short-form promotional videos and marketing posters for seasonal campaigns and social media engagement.
• Prepared monthly SEO performance reports using Google Analytics (GA4) and Google Search Console, analyzing traffic trends, keyword performance, and user behavior.
• Monitored keyword rankings and website performance using SEMrush, Ahrefs, and Moz.

Master of Computer Application - Biju Patnaik University of Technology, Odisha (2020 - 2022)