Sameera Rajesh (SameeRaj)

Results-driven Performance Marketing Specialist with 4.10+ years of experience managing high-budget campaigns across Real Estate, E-commerce, Healthcare, and Education sectors. Proven expertise in handling monthly ad budgets exceeding ₹60L across Google Ads, Meta Ads, and Microsoft Ads platforms. Skilled in lead generation, ROAS optimization, CPL reduction, campaign scaling, and data-driven performance marketing strategies.

Senior Digital Marketing Specialist - G Rank Digital Services Pvt Ltd

(2025-06 - 2026-04)

• Managed and optimized monthly advertising budgets exceeding ₹60L across Google Ads and Meta platforms.
• Strategically managed campaigns across Google Ads, Facebook Ads, LinkedIn Ads, Taboola Ads.
• Executed real estate lead generation campaigns focused on qualified leads and CPL reduction.
• Conducted media planning aligned with client objectives and campaign goals.
• Handled a portfolio of 4 clients simultaneously while maintaining performance benchmarks.
• Monitored audience behavior using GA4 and Microsoft Clarity for performance optimization.
• Improved Quality Scores, CTR, and conversion rates through continuous optimization.
• Implemented GA4 and GTM tracking for accurate reporting and insights.
• Led a team of 2 members for campaign execution and performance tracking.

PPC Executive - Newparts

(2024-11 - 2025-03)

• Managed paid media campaigns for an E-commerce automotive parts business across Google Ads, Bing Ads, Facebook, and Instagram.
• Optimized Shopping, Search, and Performance Max campaigns to improve ROAS and online sales.
• Monitored revenue, ROAS, CPA, and conversion metrics to maximize profitability.
• Conducted audience segmentation, keyword optimization, and bid strategy improvements to increase conversion rates.
• Performed A/B testing for ads and landing pages to improve campaign performance.
• Delivered performance insights and recommendations using Google Analytics and advertising dashboards.

Paid Media Expert - Growth99 Services

(2021-10 - 2024-11)

• Led a team of 7 associates to manage SEM and Paid Media campaigns across multiple client accounts.
• Managed a portfolio of 30+ client accounts across Healthcare, Dental, Aesthetics, and E-commerce industries.
• Planned, created, and optimized campaigns across Google Search, Display, Performance Max, Facebook, and Instagram platforms.
• Developed short-term and long-term PPC strategies to improve ROI, generate leads, and reduce CPA.
• Managed day-to-day PPC activities including bid management, audience targeting, budget allocation, conversion optimization, and ROI analysis.
• Monitored campaign performance metrics including CTR, CPC, CPA, ROAS, and conversion rates to drive continuous optimization.
• Improved Google Ads Quality Scores through keyword optimization, ad relevance improvements, and landing page alignment.
• Implemented and managed conversion tracking using GTM and GA4.
• Created and managed Facebook & Instagram ad campaigns including audience targeting, ad copy creation, retargeting, and budget optimization.
• Conducted A/B testing for ad creatives, audiences, and landing pages to improve campaign performance and conversions.
• Delivered weekly and monthly performance reports with actionable insights and strategic recommendations to clients.
• Communicated with clients regularly to discuss account performance, optimization opportunities, and business growth strategies.
• Managed advertising budgets efficiently to align with campaign goals and client expectations.
• Collaborated with creative, sales, and product teams to ensure campaigns aligned with overall business objectives.

Consultant (Freelancer) – Digital Marketing - Candor International School

(2021-01 - 2021-10)

• Campaign planning, setup and management across Search, Display and Social Networks.
• Day to Day management and implementation of pay per click campaigns including bid management, conversion strategies and ROI analysis.
• Manage budgets to ensure proper allocation in accordance with campaign contract terms and project goals.
• Analyse competitor data and conduct online research to ensure client does not lose out to any competitors in any of the business categories.
• Tracking Leads and optimizing Campaign to reduce cost per lead.
• Retargeting the user through display campaigns and tracking them through google analytics.

Master of Computer Applications - MCA - MVGR College