Samiksha Gupta

Assistant Professor with almost 11 years of teaching experience in Marketing Management and Human Resource Management. Expertise in human resource management, sales management, rural marketing, brand management, and consumer behavior. Active researcher with published papers, book chapters, and patents in areas of organic cosmetics, e-commerce, digital literacy, and AI-powered HRM.

Assistant Professor - Babu Banarasi Das University, School of Management - Lucknow, Uttar Pradesh

(2015-01)

Teaching subjects in Marketing Management and Human Resource Management. Handling administrative and academic responsibilities.

• Teaching of subjects like Marketing Management, Consumer Behavior, Rural Marketing, Production Operation Management, Sales Management, Brand Management, Business Environment
• Handled administrative responsibilities in the capacity of class coordinator of BBA programmes
• Organized and headed cultural event (Bonzer)
• Member of Internal complaints committee
• Judging the events
• External exam evaluator
• Internal flying squared
• External paper setter
• Summer Internship mentor

Academic Councilor - IGNOU

PH.D - Marketing - Babu Banarasi Das University (2021-01 - 2025-05)

Masters of Business Administration (MBA) - Business Administration (2015-01)

Bachelors of Business Administration (BBA) - Business Administration (2013-01)

Intermediate (2010-01)

High school (2008-01)