Samkit Kothari

Senior Frontend Engineer with 4+ years of experience building high-performance ecommerce and marketing technology products with React, Next.js, Astro, and TypeScript. Currently contribute to Personify, a multichannel campaign platform for email, push, SMS, customer segmentation, and event-triggered journeys. Delivered 10+ storefront migrations, a personalization layer that doubled campaign revenue, and an AI content engine that reduced production time by 80%.

Focused on frontend architecture, web performance, accessibility, experimentation, and maintainable product systems.

Senior Frontend Engineer - THG Ingenuity

(2025-09)

• Build Personify, a marketing technology platform for email, push, and SMS campaigns, customer segmentation, and event-triggered journeys.
• Improved campaign creation with email heatmaps, drafts, journey templates, email-builder features, a redesigned campaign experience, and an in-progress AI agent.
• Made complex workflow journeys more reliable, intuitive, and maintainable across multichannel campaign orchestration.
• Protected major sale events with RUM dashboards, synthetic checks, alerts, runbooks, load tests, and spike-protection strategies.
• Mentor junior engineers and collaborate with data, design, and marketing teams on product-driven features.

Software Engineer - Frontend - THG Ingenuity

(2024-05 - 2025-09)

• Migrated 10+ beauty and luxury storefronts using React, Next.js, Astro, and TypeScript, improving TTFB, TTI, SEO, and maintainability.
• Doubled personalized campaign revenue by building a Google Tag Manager-integrated content-delivery layer and resolving legacy issues.
• Modernized React 16 to React 18 and MUI Core v5, replacing legacy class components with functional patterns.
• Built server-side data layers, SDK-style hooks, privacy-compliant fallbacks, edge caching, feature flags, experiment instrumentation, and dashboards.

Software Engineer / Associate Software Engineer - Coditas

(2022-07 - 2024-05)

• Built responsive React and Next.js applications and reusable component systems with Tailwind CSS, MUI, Chakra UI, and styled-components.
• Improved performance and cross-browser reliability through code splitting, lazy loading, and automated testing with Jest and React Testing Library.
• Contributed to REST API integration, code reviews, CI/CD practices, and agile delivery across production web products.

Master of Business Administration (MBA) - Information Technology - NMIMS CDOE (2026-06 - 2028-06)

Bachelor of Engineering - Computer Engineering - SNJB's KBJ College of Engineering, Chandwad (2018-06 - 2022-06)