Sammy Anerao

Senior Graphic Designer and creative team leader with 15+ years in print and digital design, including 9+ years specializing in product packaging and catalogue design. Currently lead a cross-functional 11-person creative team spanning graphic design, video editing, and 3D modelling/rendering/animation, overseeing projects from concept through final production. Skilled at translating brand strategy into cohesive, market-ready visual identity across packaging, print, web, and multimedia.

Known for building efficient creative workflows, mentoring designers, and delivering consistent, high-quality output under deadline pressure.

Senior Graphic Designer & Team Lead - Elleys Electrical Pvt Ltd

(2022-07)

• Lead a creative team of 11 — 6 graphic designers, 2 video editors, and a 3D modelling/rendering/animation unit — across packaging, catalogue, and marketing projects.
• Own end-to-end packaging design for the company's electrical product lines, ensuring brand consistency and shelf-ready quality across all SKUs.
• Direct catalogue design projects from concept to print-ready files, coordinating with marketing and product teams to meet launch timelines.
• Set creative direction and review standards for the team, mentoring designers and streamlining handoffs between 2D, video, and 3D disciplines to reduce rework.
• Manage client and internal stakeholder communication for creative deliverables, translating business requirements into design briefs.

Graphic Designer - Inventel India

(2017-08 - 2022-07)

• Designed packaging, logos, brochures, flyers, and web banners for multiple product lines and marketing campaigns.
• Developed web interface design assets in collaboration with development teams to support digital marketing initiatives.
• Built consistent visual branding across print and digital touchpoints for varied client requirements.

Graphic Designer - Vab Media Production

(2015-04 - 2017-07)

• Created website design and digital marketing creative for social media campaigns.
• Led brand and event creative for Mantra Music Fest, including back-stage and live-event branding (mantramusicfest.com).

Graphic Designer - Wow Immpressions Pvt Ltd

(2011-12 - 2015-03)

• Designed textile printing and corporate gifting artwork, and represented the brand's design work at exhibitions.
• Maintained e-commerce website product listings and supported digital marketing content production.
• Delivered creative for live client projects including Omana Fashion and Thin N Fat (www.wowimmpressions.com).

B.Sc. - Animation - Arena Animation

BBA / BMS - Swami Vivekananda Institute of Management & Technology