Sanam Abdulsalam

Product Designer with a background in Architecture, combining spatial reasoning, behavioural research, and human-centred design to create intuitive digital products. Experienced across the full UX process — from user research and information architecture through wireframing, prototyping, and high-fidelity UI — with a strong eye for scalable design systems and conversion-focused user flows.

Background in managing complex stakeholder environments and iterating rapidly on feedback, with hands-on project delivery across SaaS, e-commerce, and branding.

Freelance Product & Brand Designer at Independent (2025-01 – Present)

• Led end-to-end UX and visual design for an e-commerce fashion brand, including user flow mapping, wireframing, design system development, and visual identity guidelines to improve navigation and conversion.
• Conducted stakeholder discovery sessions to define brand direction, translating insights into moodboards, typography systems, photography guidelines, and scalable brand assets for digital and physical touchpoints.
• Delivered cross-platform brand collateral (signage, business cards, merchandise mockups) with consistent visual language, enabling clients to maintain brand coherence across digital and offline channels.
• Developed reusable component libraries and design systems in Figma to support future scalability across web and marketing platforms.

Junior Architect (Spatial UX & Design Development) at Unitary Design Studio (2023-01 – 2025-01)

• Applied human-centred design principles to hospitality projects, mapping user flows, accessibility requirements, and spatial experience journeys across complex multi-functional environments.
• Translated iterative client feedback into rapid design improvements across 3D prototypes and technical documentation — a process directly parallel to product design iteration cycles.
• Collaborated within a multidisciplinary team to balance user needs, technical constraints, and project objectives, strengthening cross-functional problem-solving skills.
• Contributed to sustainability-focused research initiatives, developing analytical thinking and evidence-based design decision-making.

Intern — Architectural Design & Stakeholder Research at SOHO Architects (2021-01 – 2022-01)

• Supported user requirement gathering, site analysis, and design development for residential and commercial projects, building foundational user research and briefing skills.
• Produced visualizations and presentation materials to communicate design concepts to clients, improving stakeholder understanding and buy-in.
• Assisted material and market research to evaluate design options and inform project recommendations — analogous to competitive and market research in product design.

Bachelor of Architecture in Architecture – College of Engineering Trivandrum (2018-01 – 2023-01)

Higher Secondary Education in Science Stream – Presentation Higher Secondary School (2017-01 – 2017-01)