Sandeep N

Award-Winning Global Digital Marketing Leader with 20+ years of experience driving brand growth, customer engagement, and revenue expansion across Fortune 500 brands in telecom, media, financial services, SaaS, IT, education, healthcare, and pharma. Proven track record in leading global teams (30+ professionals), managing $100M+ budgets, and executing data-driven marketing strategies that drive customer acquisition, revenue growth, and brand engagement. Full-stack marketing approach integrates paid, earned, owned, and shared media across B2B and B2C landscapes, enhancing brand visibility, driving engagement, and fueling sustainable revenue growth in dynamic markets.

A dynamic and collaborative leader who has successfully built and mentored cross-functional teams while managing global partnerships and complex marketing programs. Strong leader who consistently takes the most challenging projects, builds exceptional teams, and drives significant ROI. Recent results include a 300%+ increase in lead generation, a 69% boost to sales figure and a 270% rise in organic search traffic.

Senior Director, Global Marketing | Global Business Operations - IPG Mediabrands - 909 Third Avenue, New York, NY 10022, USA | Mumbai | Pune GCC

(2025-01)

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally. With 18,000+ professionals across 130+ countries, they specialize in data-driven media buying, advertising, and consulting through agencies like UM, Initiative, and Mediahub.

• Own the strategy and execution of Marketing Operations across data, systems, and process so marketing spend turns into measurable pipeline and revenue.
• Drive strategic decisions involving planning, arrangements, execution, and supervision of advertisement campaigns.
• Define, align, and activate Mediabrands' marketing activities around the world including key initiatives around media responsibility, and sustainability in media.
• Leader of global Workflow Operations, dedicated to establishing and enforcing operational delivery standards and best practices across international locations.
• Responsible for working across all brands, regions, and capabilities to ensure that Mediabrands delivers on its purpose to be the most progressive media and marketing solutions company in the world.

Global Director, Digital Marketing & Demand Generation - Phreesia Healthcare & Phreesia Life Sciences - Raleigh, North Carolina, USA

(2022-01)

• Developed and executed marketing strategy for Healthcare Services & Life Sciences, driving a 35% increase in brand awareness and a 20% YoY customer acquisition growth.
• Directed a team of 20+ marketing specialists, social media specialists, define overarching marketing strategy, and coordinate with senior leadership to ensure campaign alignment with corporate goals and objectives.
• Spearheaded the implementation of an omnichannel demand generation strategy, resulting in a 45% increase in qualified leads and a 28% reduction in customer acquisition costs (CAC) across all digital platforms.
• Managed multi-million dollar paid media budgets, optimizing spend to reduce costs by 25% while increasing ROAS by 40% and driving $30M in revenue.
• Oversaw the integration of advanced marketing technologies (Salesforce, Marketo, GA4, Tableau, Monday) to empower real-time reporting, data analytics, and ROI optimization.

Global Head of Digital Marketing - Xpedeon Engineering Software - Ballard Estate, South Mumbai | Old Broad Street, London, UK (HQ)

(2019-01 - 2020-12)

• Designed and executed a 2-year digital marketing strategy, expanding into new market segments, increasing market share by 40%.
• Led multi-channel digital campaigns across web, email, paid social, and display, driving a 50% increase in online brand awareness while reducing media spend by 50%, improving P&L margins.
• Directed a 15-member digital marketing team and managed a multimilion dollar marketing budget, driving a 50% increase in qualified leads for the sales team through innovative campaigns and targeted outreach.
• Built and led content marketing team that increased organic traffic by 150% and generated 500 MQLs per month through thought leadership content and SEO optimization.
• Developed and implemented a content calendar to strategically distribute whitepapers, case studies, and blog posts across multiple marketing channels, resulting in a 20% increase in website traffic.

Head of Paid Media, Consumer Marketing & Growth team - Global University Systems - Netherlands (HQ)

(2004-01 - 2018-12)

Head of Paid Media, Consumer Marketing & Growth team - SAFRAN - FRANCE (HQ)

(2004-01 - 2018-12)

Global Head of Digital Marketing - Global Marketing Communications - Syntel Ltd - Andheri (SEEPZ), MUMBAI

(2004-01 - 2018-12)

Head of Digital Marketing - CWUG – CIPLA PHARMACEUTICAL - MUMBAI CENTRAL, MUMBAI

(2004-01 - 2018-12)

Head of Digital Marketing, Global Web Digital Marketing Team - FRANKLIN TEMPLETON INVESTMENTS - Bandra-Kurla, MUMBAI | San Mateo, California, U.S.

(2004-01 - 2018-12)

Group Head of Digital Marketing & Media, Central Media Buying Team - RELIANCE ADAG/R Capital and R Communications - DAKC, Ballard Pier, Fort, SOUTH MUMBAI

(2004-01 - 2018-12)

User Experience Architect - BANK OF AMERICA (COUNTRYWIDE FINANCIAL) - MUMBAI

(2004-01 - 2018-12)

MBA - Master of Business Administration - Manipal University

Executive Program - Social Media Marketing - Medill School of Journalism, Media, Northwestern University