Freelancer
(2020-12 - 2021-10)
- Handled Social Media Accounts for local businesses like, restaurants, Hotels and Cafes, Bars and Clubs
- Assisted with online branding and generating leads for a popular hospital "Sunshine Hospital, Bhubaneswar
- Handled Physical/offline marketing for certain local brands like, designing Guerilla Marketing for restaurants
- Generated leads to sell weekend DJ event tickets for Luxury Bar and Clubs
- Generated high quality leads for two local gyms to increasine membership sales
- Successfully scaled a bar & club revenue from 2 lakhs daily to 3.5 Lakhs daily in the first six months through various marketing strategies
Digital Marketing Associate - Sophisticated Marketing Agency, Gurgaon - Gurgaon
(2021-11 - 2023-04)
- Generated high quality leads for high-ticket product i.e. real estate in all 2-tier and 1-tier metro cities of India
- Generated high quality appointments for physiotherapy, hair-transplant, and chiropractor clinics
- Handled different industry clients for lead generation at the same time
- Delivered high-growth rate to clients due to consistent data-driven decisions
- Actively involved in client daily reports with full responsibility
- Generated results through Meta, Google and native advertising platforms like Taboola
Digital Marketing Executive - Sophisticated Marketing Agency, Gurgaon - Gurgaon
(2023-04 - 2025-04)
- Continued delivery of high-quality results in the lead generation space
- Handled multiple niche clients in the e-commerce space
- Delivered higher ROAS than the target ROAS for different brands
- Actively involved in client communication and handling
- Assisted in client management and delivery of large projects
- Generated high-quality appointments for the company marketing agency to book more high-paying potential clients
- Delivered results through Google and Meta ads through proper funnel strategies to extract more results with minimum cost-per-result
- Detailed data analysis of the whole ad funnel to understand the past performance and major key metrics to achieve it
- Involved in delivering results through email and WhatsApp marketing
- Involved in detailed research of the competition, competitor ads, targeting, audiences, keywords, and much more
- Handled over-seas clients/brands with generating high ROAS for them
Account Manager - BlackCoffee Media, Vadodara - Vadodara
(2025-05)
- Delivered consistent high-performance results across E-commerce, SaaS and Service-based brands, driving scalable growth and improved marketing efficiency
- Specialized in fashion verticals (apparel & jewellery), achieving strong ROAS and sustained revenue growth through performance marketing strategies
- Leveraged evolving Meta Ads creative-led targeting frameworks to improve audience precision, scalability, and campaign performance
- Scaled brands from launch phase to break-even, and further optimized performance to achieve target gross profit margins
- Reduced cancellation and RTO rates through funnel optimization, audience refinement, and post-purchase strategy improvements, minimizing revenue leakage
- Conducted in-depth full-funnel performance analysis to identify bottlenecks, optimize KPIs, and improve overall campaign ROI
- Translated data insights into measurable growth, consistently aligning marketing performance with brand revenue objectives
