Google Ads (PPC Executive)
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Digital Marketing Professional with 3+ years of experience specializing in google ads.
ZTS Infotech Pvt. Ltd
Designation: PPC Executive (Google Ads)
Creating compelling ad copy for search, display ads, optimization of ads, negative keywords exclusion, location targeting, and optimizing campaigns for maximum results. Conducting extensive keyword research to identify relevant and profitable keywords for PPC campaigns Analysing campaign data and creating reports to provide clients with insights into campaign performance, as well as recommendations for improvement, Competitors Research using Spyfu & manually. Landing Page Mock-up, keyword density suggestions to increase quality score and increase ad relevancy Adjusting bids based on performance data to ensure optimal campaign performance and return on investment. Monthly reports using agency analytics and weekly manual reports.
Report of Projects Conversion Tracking of eCommerce Projects (Purchase tracking), add to cart, check-out tracking on Shopify and WordPress, Contact Form Tracking, Phone Number Tracking, Facebook Pixel & enhanced conversion tracking via GTM Ad Copy Writing using different AI Tools i.e., Chat-GPT and other AI tools. Stay up-to-date on the latest PPC trends and best practices
B.Sc in Chemistry for Burdwan University
