Sania Ansari

Marketing automation professional with 5 years of experience, including 3 years working with Adobe Marketo Engage and 2 years on Wunderkind platforms. Experienced in audience segmentation, campaign logic, deliverability, and performance analysis, with a strong focus on identifying and resolving issues. Skilled in working with email assets, Smart Campaigns, and campaign workflows. Seeking to contribute to end-to-end campaign execution and optimization.

Campaign Analyst - VersatileTech (Contractor for Wunderkind)

(2024-05 - 2026-06)

• Identified and resolved segmentation mismatches to ensure accurate audience targeting
• Improved deliverability by analyzing campaign performance and optimizing email configurations
• Ensured proper campaign execution by validating and correcting trigger and flow configurations
• Resolved template and configuration issues impacting campaign performance and engagement
• Collaborated with internal teams to maintain consistency in campaign workflows

Associate Engineer – Technology - Verticurl (A WPP Company)

(2020-10 - 2023-11)

• Worked on email campaign execution using Adobe Marketo Engage, supporting campaign setup and deployment activities
• Built and modified email assets and Marketo templates based on campaign requirements
• Created Smart Lists for audience segmentation based on defined campaign criteria
• Assisted in configuring Smart Campaigns, including batch and trigger campaigns
• Developed landing pages and forms to support lead capture and campaign journeys, with understanding of how lead data flows into CRM systems
• Performed A/B testing to optimize engagement
• Monitored campaign performance metrics (open rates, CTR) to observe trends and identify improvement areas
• Ensured compliance with GDPR, CAN-SPAM, and CCPA while handling customer data in campaigns

B. Tech - Computer Science and Engineering - PRANVEER SINGH INSTITUTE OF TECHNOLOGY, KANPUR (2016-08 - 2020-09)

Intermediate - KENDRIYA VIDYALAYA KANPUR CANTT, U.P (2012-04 - 2013-03)

High School - KENDRIYA VIDYALAYA KANPUR CANTT, U.P (2010-04 - 2011-03)