Lead Design Researcher at Tata Elxsi (2025-10 – Present)
- Led a team of 9 researchers delivering product strategy research for a leading navigation product to identify B2B opportunities in the geospatial industry across 2026 - 2030 (awarded a CSAT of 5/5)
- Pitched and led 5+ cross-disciplinary research engagements, creating proprietary research methodologies; secured 2 high-value projects in active pipeline
- Shaped design research strategy by defining priority focus areas, capability gaps, and GTM narratives for enterprise clients
Acting Team Lead at Tata Elxsi (2025-08 – 2025-09)
- Established a key account with a revenue of 700k+ USD for the business unit with a global technology giant, through continuous engagement with 4 projects for US and India markets
- Owned the Q3 research and strategy project funnel, overseeing opportunity qualification
- Converted a $100k USD strategic research engagement for design code development
Senior UX Researcher at Pixis AI (2024-06 – 2024-08)
- Evangelising user research through 20 platform walkthrough interviews by uncovering pains and gains of performance marketers via day- in- a- life journeys
- Reprioritised the feature roadmap to shape the GTM strategy, enabling 30% budget being run on auto- pilot
Senior Design Researcher at Tata Elxsi (2022-07 – 2025-07)
- Conducted panel discussions and reflective interviews with 32 industry experts to deliver 15 strategic insights, 5 journey maps, 3 value proposition canvases and 8 opportunity areas for product managers, program managers from strategic partnerships, pricing and strategy for a leading global geospatial product
- Built an AI enabled synthesis and analysis workflow reducing timelines by 10% using NotebookLM, ChatGPT and Perplexity
- Delivered 30 insights and 15 recommendations with an actionable roadmap by conducting 40 interviews and in- store dipstick research to inform the user retention strategy for a world's largest android smarphone brand
- Presented 15 mega and macro trends to CXOs and global innovation leaders on the future of health drinks in 2030 for a global FMCG giant
- Reporting manager for 1 intern; mentored 3 interns in total, one won the best graduation project award
Trend Researcher at Turian Labs (2021-11 – 2021-12)
- Formed 27 mega, macro and micro trends with 120+ signals on the future of entertainment in 2030 for JioHotstar (then Disney+ Hotstar)
- Facilitated a co- creation workshop with 15 senior leaders to inform the future UX and product strategy
Magazine Contributor at Service Design India (2025-08 – Present)
- Created 17 learning bites for 1600+ followers on social media for the June 2025 edition of the SD India magazine
- Conducted an expert interview for the Dec 2025 edition of the magazine on Battery- as- a- service (BaaS) and co-authored the article from a service design lens
