Sanjay Kumar

E-commerce Product Visual Designer and Lead Creative Technologist with 4 years of professional design experience across Amazon product galleries, Product Detail Page (PDP) visuals, Amazon A+ Content, Premium A+, Brand Store visuals, mobile-first and Rufus-friendly A+ content, product visualization and AI-assisted creative production. Supports visual delivery for an 8-figure company serving European markets, adapting assets across DE, FR, IT, ES and EN marketplace environments. Combines product, market and competitor research, customer review and pain-point analysis, USP and feature-benefit mapping, and multi-perspective concept development with advanced visual production in Adobe Photoshop, Illustrator, Figma and Blender.

Experienced in seasonal campaigns, multi-market creative adaptation, e-commerce visual systems and production workflow optimization.

Lead Creative Technologist & Design Lead at Sportstech (2025-12 – Present)

• Lead visual direction and production for e-commerce and marketing assets with European stakeholder teams, product managers and production designers, supporting an 8-figure company serving European markets.
• Design complete Amazon listing galleries: main images, lifestyle visuals, use-case infographics, feature and benefit infographics, trust and proof visuals, comparison visuals and problem/solution visuals, planned as one customer-journey sequence.
• Create Amazon A+ Content (basic), Amazon Premium A+ and Amazon Brand Store visuals, along with Shopify storefront gallery and Product Detail Page (PDP) visuals.
• Produce mobile-first A+ content with layouts, text sizes and visual hierarchy that stay clear and readable on small screens.
• Structure A+ content to be Rufus-friendly, with clear product attributes, feature-benefit relationships, use cases and answers to common customer questions.
• Research the product, market, competitor listings and customer reviews before design; identify USPs, features, benefits and pain points to set visual priorities.
• Adapt visual assets across DE, FR, IT, ES and EN marketplaces and develop seasonal campaigns including Black Friday, New Year, Spring, Family Days and Summer.
• Build AI-assisted creative workflows using LLMs, structured prompting and generative tools; scale master key visuals into multiple formats for Meta, Google, Criteo and digital storefronts.
• Improve production through DesignOps, visual QA and feedback loops; keep visuals consistent across markets and channels; mentor designers with corrections and creative direction.

Senior AI-Based Product Designer at Sportstech (2025-10 – 2025-12)

• Designed premium Amazon A+ Content and Product Detail Page (PDP) visual hierarchies.
• Combined design systems with generative AI workflows to develop marketing collateral from product source assets, improving workflow efficiency and visual consistency.

2D Artist & Graphic Designer at Sportstech (2025-08 – 2025-10)

• Developed asset libraries, custom artwork and commercial marketing layouts in Adobe Photoshop and Illustrator.
• Supported creative direction and standardized design guidelines across the content team.

Graphic & UI/UX Designer at Ahana Hospitals LLP (2024-12 – 2025-08)

• Led branding, digital marketing and social media design for healthcare communications.
• Developed UI/UX strategy, wireframes and user research for a corporate patient application, working with engineers on user-focused interfaces.
• Designed and maintained responsive website layouts and content structures.
• Produced multimedia assets using photography, videography and AI-assisted creative prototyping.

Character Artist & Graphic Designer at Talent Pot (2024-01 – 2024-12)

• Created 1,000+ illustrative design assets and custom 2D character frameworks within sprint-based publication deadlines.
• Collaborated with global creative directors on story concepts, storyboards and 2D animated narratives.

Visual Editor & Graphic Designer at Ragav Photography (2023-01 – 2023-12)

• Performed commercial photo editing, cinematic color grading and advanced Photoshop compositing.
• Created double-exposure compositions, logos and corporate poster designs; managed studio visual processing, client assets and typography-focused design.

Diploma in Graphic & UI/UX Design – IMAGE Creative Education (2023 – 2024)

Bachelor of Commerce (B.Com) – NMSSVN College of Arts and Science (2019 – 2022)