Sanjivani Patil

Performance marketing professional with hands-on experience managing paid search and shopping campaigns across Google Ads, Bing Ads, and PixelMe for Amazon-linked service and e-commerce accounts. Proven ability to drive ROAS through structured campaign management, budget allocation, and continuous optimization across Search and Shopping formats. Manages a diversified portfolio of client accounts spanning multiple industries simultaneously, with a foundation in keyword strategy and performance reporting.

Focused on translating campaign data into measurable account growth.

SEM Executive at SEMTITANS DIGITAL (2025-09 – Present)

• Manage Google Ads, Bing Ads, and PixelMe campaigns across client accounts spanning real estate, e-commerce, electronics, Amazon sellers, beauty & personal care, and hospitality & events.
• Run Search, PMax, Shopping, and Demand Gen campaigns tailored to each account's goals.
• Drove ROAS of up to 6x on an e-commerce account with a $2,850 monthly ad spend, and manage a separate account with a $6,000 monthly budget.
• Conduct keyword research and set up conversion tracking (GA4, GTM) to ensure accurate performance measurement.
• Build performance reports in Looker Studio to track conversions, spend efficiency, and account health.
• Manage product feed setup for e-commerce/Amazon seller accounts to support Shopping and PMax performance.

Digital Marketing Intern at DIMENSIONLESS TECHNOLOGIES (2024-02 – 2024-05)

• Managed digital marketing execution including content creation, blog writing, and social media posting.
• Developed and executed a content calendar to maintain consistent brand presence across platforms.
• Conducted keyword research and monitored website performance to identify opportunities for improvement.
• Wrote articles for the company's newsletter to support brand visibility and audience engagement.

Digital Marketing Intern at GREYTRIX (GLOBAL) (2023-04 – 2023-07)

• Managed LinkedIn, Facebook, and Twitter accounts, broadening online presence through targeted posts and engagement.
• Organized follower and lead data in Excel to support tracking and reporting.
• Applied SEM and SMM best practices while managing content through Hootsuite.

Bachelor of Management Studies in B.M.S – Pillai College of Arts, Commerce and Science (2020 – 2023)