Sanjo Joseph

Adept in negotiation and data analysis, I excel in fostering teamwork and collaboration, ensuring optimal performance and market expansion. Committed to delivering results and enhancing brand visibility. Talented, sales-driven, recognized expert in the fields of direct sales and partner channel sales management.

Equipped with 14+ years of experience in the areas of sales, marketing, business operations and development. Eager to advance my career and obtain a managerial position within a reputable, growth-oriented company.

GM (Marketing, All Kerala) - BRAIN MARK INNOVATIONS LLP - All Kerala

(2025-10)

• Strategic Planning & Branding: Develop and implement an annual formal marketing and sales strategy aligned with the firm's growth ambitions. Redefine and maintain the firm's brand positioning. Ensure consistency of messaging across all touch points, including proposals, reports and public communications.
• Lead Generation & Business Development: Lead participation in exhibitions, industry associations and marketing events to build sustainable client partnerships. Manage demand generations by delivering high quality marketing qualified leads to the sales or partner teams.
• Thought Leadership & Content: Oversee public relations and media relations to enhance the firm's reputation.
• Operational & Financial Management: Administer the companies marketing budgets, ensuring effective resource allocation and high ROI. Supervise and mentor a professional marketing team, fostering a culture of accountability and continuous skill development. Collaborate cross functionally with finance, manufacturing and senior leadership to align marketing with operational capacity and pricing strategies.

ASM - FRUITOMANS (SAUCES AND JAMS) - NORTH KERALA AND MANGALORE

(2024-03 - 2025-09)

• Sales Strategy Execution: Implemented company sales strategies across the assigned territory to achieve monthly and quarterly sales targets.
• Distributor & Retailer Management: Managed and expanded the distributor and retail network; ensured regular stock availability and optimized secondary sales.
• Market Expansion: Identified and on boarded new retail outlets and distributors to increase market penetration and coverage.
• Relationship Building: Built strong relationships with key retailers and distributors to drive product visibility and brand loyalty.
• Sales Forecasting & Reporting: Monitored market trends and competitor activities; provided regular feedback and sales forecasts to regional management.
• Promotions & Schemes: Rolled out trade promotions, product launches, and sales schemes to boost product off-take and visibility.
• Team Coordination: Coordinated with field sales representatives and merchandising teams to ensure optimal execution of sales plans.
• Data Analysis: Analyzed sales data and market feedback to make informed decisions and adjustments in route planning and outlet coverage.
• Product Training: Educated channel partners and retailers on product features, benefits, and handling procedures.
• New distributor Appointment: Appointed New distributors according to the requirement.
• Team Leadership & Sales Growth: Consistently drove and motivated the sales team over the past 10 months, resulting in a 15% sales growth in the last financial year within the assigned region.

CEO - C'SOB DERMATICS LLP (COSMETICS) - PAN INDIA

(2017-09 - 2023-11)

• Designed and implemented business strategies,plans and procedures.
• Set comprehensive goals for performance and growth.
• Promoted company culture and vision.
• Analyzed daily operations of the company(HR,IT,Marketing,Finance etc.) and work of the executives.
• Led employees to encourage maximum performance and dedication.
• Participated in expansion activities. (investments,acquisitions,corporate alliances etc.)
• Manage relationships with partners and vendors.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Established new revenue streams by identifying market opportunities and launching innovative products or services.
• Created a positive work culture, resulting in increased employee satisfaction and retention rates.
• Founded performance- and merit-based evaluation system to assess staff performance.
• Drove profitability with thorough financial analysis and strategic decision making.

ASM - NEW SANROS AYURVEDICS PVT.LTD (COSMETICS) - NORTH KERALA

(2015-04 - 2017-07)

• Managed,trained and provided overall guidance to the sales team of assigned territory.
• Set reasonable sales targets to be achieved by the sales team.
• Monitored the performance of the sales team and motivating members to meet or exceed sales targets.
• Collected customer feedback and providing updates to senior management.
• Traveled to potential and existing customers within assigned area to present company offerings and built brand awareness.
• Utilized outbound telephone calls,email communications and face to face meetings with customers to close sales.
• Developed and sustained long-term relationships with customers.
• Monitored sales and sales growth of distributors and provided instructions to achieve sales growth.
• Appointed new distributors as per requirement.
• Implemented a sales management process to assist the sales.
• Assisted with day-to-day operations, working efficiently and productively with all team members.

TSM - QUALITY FOOD PRODUCT INDUSTRIES (SPICES) - KANNUR, CALICUT

(2012-01 - 2015-02)

• Regularly reviewed sales data and created reports for senior level officers.
• Utilized business intelligence tools to provide sales insights to marketing and sales staff.
• Traveled to organization locations within a given area to meet with and manage sales staff.
• Reviewed sales policies and updated policies and curriculum as needed.
• Identified both struggling and successful sales initiatives and explore ways to improve on sales metrics.
• Communicated actively with sales teams in a given area to help foster a team environment.
• Planned and executed sales meetings to help and provide feedback and sales insights.
• Interviewed and trained new sales employees and overseeing other on boarding tasks as needed.

TSR - DOUBLE HORSE (RICE AND SPICES) - KANNUR

(2010-10 - 2011-12)

• Collaborated with the Area Sales Manager, in conjunction with the Customer Service Center Manager, to recommend, develop and execute a sales plan to meet or exceed monthly, quarterly and annual sales targets.
• Identified and capitalized on opportunities across a portfolio of products and solutions.
• Prioritized prospecting activities to align with customer availability, and actively participated in the local community.
• On a daily basis, maintained an accurate database of customer activity and sales in order to maximize selling and territory management efforts.
• Researched and identified new business opportunities. Worked on sales plans to create awareness, discover customer needs, secure new business and deliver product and service solutions.
• Prepared and confidently presented sales proposals, including pricing and product/service terms to key decision makers.
• Influenced, negotiated and closed the sale with the best interest of the company and customer in mind.
• Built strong business relations with prospective customers and managed sales cycle by continually following up on their current needs while anticipating future needs.

Bachelor of Science - ZOOLOGY - NIRMALAGIRI COLLEGE - KOOTHUPARAMBA (2007)