Sankar Natarajan

I aim to leverage my professional experience as an assistant professor specialising in marketing and operations management to effectively integrate academic theories with practical business applications in the ever-changing business landscape.

Assistant Professor at Guruvayurappan Institute of Management (2022-09 – 2026-06)

• Business Intelligence through Internet of Things
• Introduction to Industry 4.0

Production Specialist - Paintshop at SKYFAST (A unit of Janatics India Pvt. Ltd) (2017-01 – 2022-03)

• Overseeing all operations of the painting unit
• Collaborating with the PPC Team quarterly to forecast staffing needs and production timelines
• Strategically planning and monitoring daily activities to achieve operational objectives
• Boosted productivity by 35% and decreased rework by 40% through the implementation of effective countermeasures

Senior Analyst - Digital Marketing at Aequitas Global (2015-01 – 2016-12)

• Develop and implement strategies to enhance organic website traffic through ethical search engine optimisation (SEO) techniques
• Increase website conversions and generate leads by effectively leveraging social media networks
• Execute website enhancements and optimisation measures
• Generate and analyse reports using Google Analytics

Executive - Client Service at Rise Advertising Pvt Ltd. (2014-01 – 2014-12)

• Delivering comprehensive business presentations to clients and effectively articulating insights to the agency
• Steering brainstorming sessions to fulfil promotional goals and formulating advertising strategies along with budget plans to guarantee timely client delivery and precise billing

M.B.A in Marketing & Operations – Sri Krishna College of Engineering & Technology (2013)

B.E. in Instrumentation and Control Engineering – Dr Mahalingam College of Engineering and Technology (2011)

H.S.C – P.S.G.

Sarvajana Higher Secondary

School (2007)

S.S.L.C – Sri Gopal Naidu Higher Secondary School (2005)