Santhosh Kumar
Ecommerce PPC Specialist
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About
With nearly 5+ Years of experience in the e-commerce industry, I have honed my skills in advertising, marketplace research, product planning, and campaign creation. I excel in portfolio management and am adept at devising effective strategies in a dynamic marketing environment.
Experience
Amazon PPC Analyst - Collinet Industries
(2024-06 - 2025-12)
Managing Amazon US and Walmart accounts, including PPC campaigns, listing optimization, A+ content, and account performance improvement with 1 year 7 months of experience.
Amazon PPC Executive - Newgenmax
(2023-10 - 2024-05)
Working remotely as an Amazon PPC Executive, handling client accounts and optimizing backend listings for maximum sales.
- Amazon Competitor Product Analysis
- Product keyword research with the help of Helium 10, Merchant words, Amazon Brand analytics, and Amazon suggested keywords.
Amazon PPC Specialist - Tinyyo India Support Private Limited
(2020-10 - 2023-10)
Working as an Amazon PPC Specialist at Tinyyo India Support Private Limited for client Tinyyo Limited (SellerX) in the Home and kitchen category. Handling 80 SKUs PPC Ads in Amazon Europe and US Marketplaces.
- Handling 80 SKUs PPC Ads In Amazon Europe(UK,Germany,France,Italy,Spain,Netherland, Sweden and Belgium) & US Marketplaces
- Worked on Christmas sale projects every year with 15 SKUs, Converted more sales with planned ads and controlled ads spend, Provided ads strategy plans, and worked on listing & images to get the best sales results.
- Have converted sales for Zero sales SKU to profitable SKU with an Individual product targeting ads strategy
- Monitoring multiple ads campaigns and converting New Products with an ads strategy
Freelancer - Self-employed
(2020-07 - 2020-10)
From July to October 2020, served as a full-time digital marketer, adeptly handling small business clients and leveraging expertise in Facebook and Instagram ads.
- Ads testing with Sponsored Products, Brands, Videos, and Headline ads.
- Analyzing the SKU to determine sales upon its launch.
- Amazon Product sourcing
- Suggesting new image and video ideas for the products to get more sales
- Competitors' product targeting ads analysis
Social Media Marketer - Quartr Design Digital Marketing Agency - Coimbatore
(2020-02 - 2020-06)
Completed a Social Media Marketer internship at Quartr Design Digital Marketing Agency in Coimbatore.
Client Civil Engineer - Texmo Precision Castings - Coimbatore
(2017-04 - 2019-07)
Held the position of Client Civil Engineer in the Project Team at Texmo Precision Castings, located on Kovilpalayam Pollachi Road in Coimbatore. Gained two years and four months of experience in this role.
Software Trainee and Management Supervisor - Ritzy CADD Center - Coimbatore
(2016-09 - 2017-03)
Worked as a software trainee and management supervisor at Ritzy CADD Center, a branch of C Cube Technologies based in Coimbatore. Gained valuable experience during a six-month tenure in this role.
Education
Bachelor of Civil Engineering - Civil Engineering - Anna University (2013 - 2016)
