Santosh Prajapati

Results-driven Senior SEO Executive professional with 3.5+ years of experience across Technical SEO, One Page, SEO Strategy, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and GA4 / Adobe Analytics reporting. Proven track record of a 321% increase in organic sessions, Core Web Vitals improvements cutting load time from 20s to 3s, and AI-assisted workflows that speed up audits, reporting, and content optimization.

SEO Specialist at Interpublic Group (IPG) (2026-04 – Present)

• Developed comprehensive SEO strategies combining traditional SEO, Local SEO, and LLM SEO (entity-based optimization and Answer Engine Optimization) to align with client business objectives and long-term organic growth goals.
• Work closely with content and development teams to ensure SEO best practices.
• Performed keyword research, search intent analysis, and competitor analysis to identify growth opportunities.
• Managed Google Business Profile creation and optimization to enhance local rankings and business visibility.
• Conducted competitor analysis and monitored market trends to identify growth opportunities and refine SEO strategies.
• Assisted the Client Servicing team in explaining monthly SEO performance, reports, and recommendations to clients.
• Collaborated with design and development teams to implement SEO-friendly UI/UX enhancements that improved both user experience and search performance.
• Automated monthly GA4 reporting with a dual Google Apps Script solution for landing-page performance by channel group, replacing a fully manual process.
• Set up and validated Google Tag Manager tracking for form submissions, button clicks, scroll depth, and other custom events as per the client requirements.

SEO Executive at A&B Luxury (2023-11 – 2025-12)

• Developed and executed end-to-end SEO strategies to improve organic traffic, keyword rankings, and overall website performance.
• Conducted SEO training sessions for internal teams on best practices, algorithm updates, AI-powered SEO tools, and optimization techniques.
• Monitored website performance using Google Analytics, Google Search Console, and SEO tools, prepared performance reports, and supported client communication by explaining insights and recommendations.
• Ran Shopify SEO (category pages, internal linking, schema markup) and managed Google Business Profile for local visibility.
• Built a Python script with AI assistance to crawl the site for broken (404) URLs, reducing dependency on paid tools.
• Used ChatGPT, Claude, and Gemini to speed up keyword research, content gap analysis, and meta title/description drafting.
• Implemented structured data, including FAQ schema and other relevant schema markup, to improve search visibility and support Answer Engine Optimization (AEO).
• Executed entity-based optimization and LLM SEO strategies to enhance content relevance and improve visibility in AI-powered search experiences.

SEO Executive at The 4P Solutions (2022-07 – 2023-11)

• Conducted technical SEO audits and coordinated issue resolution with developers and internal teams.
• Tracked performance via Google Search Console and Google Analytics; ran competitor and backlink-gap analysis.
• Managed Google Business Profile listings and local keyword optimization across locations.
• Monitored keyword rankings, impressions, and organic traffic using SEO tools to track growth and performance.
• Assisted in client reporting, documentation, and implementation of SEO recommendations aligned with business goals.
• Executed off-page SEO activities, including high-quality backlink acquisition and link-building campaigns to improve domain authority.
• Built high-quality backlinks through guest posting, business listings, niche directories, and outreach campaigns.

SEO Intern at The 4P Solutions (2022-03 – 2022-06)

• Assisted in analyzing search trends and identifying keyword opportunities to support content growth and improve organic visibility.
• Updated website pages with SEO-friendly content elements, including optimized headings, page structure, and descriptive image attributes.
• Reviewed website pages to identify optimization opportunities and collaborated with the team to improve crawlability and user experience.
• Collected and organized SEO performance data, helping prepare weekly and monthly reports on traffic, rankings, and website health.
• Supported blog publishing by formatting content, optimizing it for search engines, and ensuring adherence to SEO guidelines.
• Gained hands-on experience with industry tools such as Google Search Console, Google Analytics, Screaming Frog, and keyword research platforms while assisting in day-to-day SEO activities.

SEO Intern at 1702 Digital (2022-03 – 2022-06)

• Assisted in keyword research, competitor analysis, and content planning to improve organic search rankings.
• Optimized meta titles, meta descriptions, heading tags, image alt text, and internal linking across website pages.
• Performed website audits using SEO tools to identify and resolve on-page and technical SEO issues.
• Monitored website performance using Google Analytics and Google Search Console, and prepared basic SEO performance reports.
• Supported content optimization by implementing SEO best practices and ensuring pages aligned with user search intent.
• Assisted in Google Business Profile optimization, local SEO activities, and schema markup implementation to improve local search visibility.

Bachelor of Commerce – Mumbai University (V.K. Krishna Menon College)

HSC – Maharashtra State Board