Sarabpreet K. Bedi

Strategic marketing and brand leader with 20+ years of experience across healthcare, consumer, and automotive sectors, spanning India and Southeast Asia. Proven expertise in building brands, shaping market narratives, and translating complex business challenges into differentiated positioning and integrated marketing strategies.

Experience across global agency networks and cross-functional domains including brand strategy, consumer research, and media. Known for driving impactful brand thinking, leading high-stakes launches and repositioning initiatives, and partnering with senior stakeholders to deliver business growth.

Senior Vice President – Strategy - Ogilvy - Mumbai

(2024-01)

Lead strategic directives for Volini, Revital. PepFix (Sun Pharma), ACC, Ambuja Cements, Kurlon & NPCI.

• Develop brand positioning frameworks and communication platforms to drive differentiation and growth.
• Partner with senior client leadership to translate business priorities into integrated marketing strategies across consumer funnel.
• Lead cross-functional teams and agency partners to deliver cohesive brand thinking across channels.

Senior Vice President - Strategy - Redfuse (WPP) - Mumbai

(2022-09 - 2023-07)

• Lead strategist for Colgate-Palmolive (all brands) in an integrated role including communication and media.

Client Strategy Lead – Walls Indonesia - Mindshare - Indonesia

(2019-07 - 2022-04)

Led integrated marketing strategy for Walls portfolio in one of Asia's largest markets.

• Built audience-led marketing frameworks integrating cultural insight, digital ecosystems, and creator-led platforms.
• Delivered award-winning campaigns recognised at regional and global platforms including WARC and MMA.

Strategic Lead – Nestle (Bear Brand & Milo) - Ogilvy - Indonesia

(2017 - 2019)

• Authored 'Agency Of The Year' award for Campaign Asia, that led to Ogilvy Indonesia win twice in a row
• Instrumental for Milo Southeast Asia platform for two consecutive years

Vice President – Strategy - Ogilvy - Gurgaon

(2013 - 2017)

Strategic lead for Dabur (oral care, hair oils), Philips (lights and health care), Perfetti, Pizza Hut, Honda Amaze.

• Helped formulate Dabur Red Positioning that made Dabur Red reach No 2 position in the space dominated by Colgate
• Crafted award-winning campaigns, and major relaunch strategies (including Honda Amaze)
• Winner of several Effies including Gold for Chupa Chups and Silver for Philips healthcare at APAC level

Associate Vice President – Strategy - Grey Worldwide - Gurgaon

(2010 - 2013)

Played a key role in major brand and product launches.

• Sensodyne India – contributing to category creation in tooth sensitivity
• Honda Brio – supporting Honda's first mass-market hatchback launch in India

Strategy Planner - Crocin, Eno, KFC - Ogilvy - Gurgaon

(2007 - 2010)

Played a key role in devising the Eno communication strategy in India that won the GSK marketing award and cemented Enos No 1 position in the Antacid Category.

• Sensodyne India – contributing to category creation in tooth sensitivity
• Honda Brio – supporting Honda's first mass-market hatchback launch in India

AVP, Marketing (Business Development) - Radio Mirchi - Delhi

(2006 - 2007)

Qualitative Researcher - Feedback Research agency - Dubai

(2006 - 2007)

Qualitative Researcher (Research Director) - PQR/IMRB - Delhi

(2000 - 2005)

Worked on multiple brands and multiple research needs across Maruti, Hindustan Times , Dabur traversing both urban and rural geographies of India.

Account Supervisor - Rediffusion DY&R - Delhi

(1995 - 1998)

Masters of Business Administration - Business Administration - Lucknow University (1993 - 1995)

Bachelor of Arts - Economics (Hons) - Hans Raj College (Delhi University) (1989 - 1991)

School - Presentation Convent School (1988)