Sarala Vanga

Results-driven SEO Manager & Team Lead with 8+ years delivering organic growth across insurance (BFSI), SaaS, and digital marketing. Expert in Technical SEO, AI-Powered SEO including Generative Engine Optimisation (GEO), SGE/AI Overviews, E-E-A-T, Core Web Vitals, Topical Authority, Entity SEO, Schema Markup, and Programmatic SEO.

Track record: 50% traffic growth, 30+ keywords in Google Top 3, 30% conversion uplift, DA 25→40 in 7 months. Experienced people leader — mentored 20-member SEO teams, managed cross-functional delivery aligned to business ROI.

Senior SEO Specialist - Kshema General Insurance Limited - Hyderabad, Telangana

(2025-02)

• Spearheading enterprise SEO for BFSI product pages, incorporating GEO & SGE/AI Overviews optimisation for AI-first search visibility.
• Keyword gap analysis & competitor benchmarking (Ahrefs, SEMrush) — contributed to 25% targeted organic traffic growth within 6 months.
• Implemented Schema Markup (FAQ, Product, Breadcrumb) and Core Web Vitals fixes; built Topical Authority & content clustering for motor, health, and property insurance keywords.
• Delivered bi-weekly executive SEO dashboards via Looker Studio; aligned SEO roadmap with business OKRs across marketing, product, and dev teams.

Senior SEO Consultant (Independent) - Digi1 - Remote

(2024-04 - 2024-11)

• Grew Domain Authority 25 → 40 through strategic backlink acquisition and authority publication outreach; managed 3 concurrent client campaigns.
• Developed content clustering & Topical Authority frameworks; conducted Screaming Frog + Ahrefs technical audits resolving crawlability and page speed issues.

Senior Specialist – SEO & WordPress - Careernet - Bengaluru, Karnataka

(2022-02 - 2024-04)

• Achieved 50% organic traffic increase for HR SaaS platform through Technical SEO, on-page optimisation, and content strategy.
• Ranked 30+ competitive keywords in Google Top 3 via E-E-A-T strategy and link acquisition; improved conversions by 30% through CRO and UX optimisation.
• Executed full technical SEO audits (Screaming Frog, GSC, Ahrefs) — resolved Core Web Vitals, indexing, and mobile SEO issues.
• Collaborated with marketing to improve email campaign CTR by 10% through keyword-informed landing pages.

WordPress Developer & Search Engine Optimization Expert - EPOS GURU Pvt Ltd - Hyderabad, Telangana

(2021-04 - 2021-12)

• SEO-optimised 7 WordPress websites — 40% organic traffic growth and 10% conversion boost; improved Core Web Vitals (LCP, CLS, FID) across all projects.

SEO Specialist & WordPress Developer - Digi1.co - Andhra Pradesh, India

(2019-01 - 2021-04)

• Created and optimised 50+ websites; increased DA/DR from 30–50 via targeted link-building. Received 'Best Employee' & 'Best Performance' awards.
• Trained & mentored 20 SEO team members — improved campaign execution quality and reporting standards.

SEO Executive - Rely IT Services Pvt Ltd - Hyderabad, Telangana

(2017-08 - 2018-12)

• Keyword research, competitor analysis, and on-page SEO across multiple client industries; delivered monthly SEO reports and optimisation recommendations.

Associate Analyst - Global Logic - Hyderabad, Telangana

(2016-10 - 2017-07)

• Data-driven reporting for Honeycomb project; cross-functional collaboration to improve workflow efficiency.

B.Tech - Electronics & Communication Engineering - Kallam Haranadhareddy Institute of Technology, JNTUK (2012 - 2016)