Sarath Kumar

Results-driven Marketing Manager with 11+ years of experience in automobile and dealership marketing, including 4+ years with Volvo Tamilnadu. Expertise in ATL/BTL strategy, digital performance marketing, campaign analytics, CRM optimization, event execution, and brand positioning. Strong track record in lead generation, customer engagement, and dealership growth through data-driven marketing initiatives.

Marketing Manager at Volvo Tamilnadu (2022-02 – Present)

• Developed social media strategies to enhance brand visibility and engagement.
• Developed and executed social media marketing campaigns to increase brand awareness, engagement, and website traffic.
• Promoted content through advertising on specific social media networks to reach target audience.
• Monitored industry trends and analytics to ensure maximum ROI from all campaigns.
• Coordinated marketing events for showcasing product and service offerings.
• Analyzed social media metrics to inform future marketing efforts.

Digital Marketing Manager & Customer Relationship Manager at Sri Lakshmi Tata (2020-03 – 2022-02)

Digital Marketing Manager at Concorde Tata Motors India Pvt Ltd (2019-01 – 2020-02)

Digital Marketing Manager and Sales Customer Care Manager at Maansavor Honda Automobiles (2018-01 – 2019-01)

Administrative Officer and Website Co-ordinator at Harshamitra Superspeciality Cancer Centre & Research Institute (2014-12 – 2018-01)

Business Analyst at Ecare India Pvt Ltd (2013-12 – 2014-12)

Bachelor of Engineering in CSE – Trichy Engineering College (2013-04)