Saravanan S

Junior Digital Marketing Executive with 1.8 years of hands-on experience in B2B content creation, campaign execution, and demand generation across Google Ads and LinkedIn Ads, with a strong foundation in SEO and visual design. Demonstrates strong analytical and communication skills, excels in client-facing collaboration, and delivers Microsoft 365–focused propositions and sales enablement assets for business impact. Experienced in end-to-end marketing execution including social content, email marketing, sales collateral, case studies, and newsletters to support pipeline growth and account engagement.

Junior Digital Marketing Executive at TechnoRUCS (2024-04 – Present)

• Lead content writing for marketing campaigns, producing blogs, case studies, solution briefs, one-pagers, newsletters, and landing page copy aligned to business propositions.
• Create SEO-driven content with keyword research and on-page optimization to improve organic visibility and search rankings.
• Plan and execute lead-generation campaigns on Google Ads and LinkedIn from end to end: audience and keyword research, ad copywriting, landing page content, conversion tracking setup, campaign launch, optimization, and performance reporting.
• Run account-based marketing campaigns with personalized messaging across email and LinkedIn to engage priority accounts and drive meetings.
• Coordinate with leadership and project managers to develop sales collateral, executive presentations, and marketing materials that support business development efforts.
• Build and manage email marketing sequences for lead nurture, prospect engagement, and lifecycle campaigns.
• Support organic growth through social media content creation and partner co-marketing activities to expand reach.
• Implement tracking and attribution using GA4 and UTM parameters; maintain dashboards for campaign performance and insights.
• Contribute to product-led growth initiatives by creating onboarding content, demo materials, and user guides.
• Leverage marketing tools including ZoomInfo, Apollo, and workflow automation platforms for list building and campaign execution.

Junior Quality System at Dr Mohan's Diabetes (2022-08 – 2022-11)

• Managed quality oversight across multiple branches to ensure compliance with healthcare standards and consistent service delivery.
• Handled patient and operational complaints end-to-end: documented, investigated, resolved issues, and maintained detailed tracking records for management review.
• Coordinated with branch center heads to address quality concerns, implement corrective actions, and improve processes across locations.
• Conducted regular branch audits to assess compliance, identified gaps in procedures, and recommended improvements to meet quality standards.
• Prepared audit reports and quality performance dashboards highlighting complaint trends, resolution metrics, and areas requiring attention.

MBA in Finance and Marketing – Anand Institute of Higher Technology, Chennai (2018-01 – 2020-01)

Bsc in Physics – Madras Christian College, Chennai (2015-01 – 2018-01)