Sarbajit Bhattacharjee

Digital Transformation & Marketing Leader (Guinness World Record Holder) with 13+ years of hands-on experience across the digital spectrum, including digital commerce, transformation, monetization, and implementation of innovative digital solutions. Known for an analytical and data-driven approach to media campaigns with strong expertise in delivering ROI-positive strategies. Proven track record in Digital Strategy, Search & Display Advertising, ROAS/ROI Optimization, Programmatic Buying, Retention & Performance Marketing, Google Analytics, Lead Generation, User Behavior Analysis, and Full-Funnel Media Planning.

Specialized in building D2C ecosystems, GTM execution, Influencer Marketing, multi-screen campaigns, and customer journey visualization. Strong understanding of ATL campaigns with a niche in sports marketing and airport branding.

Industry Expertise: Consumer Durables, D2C, E-commerce, Retail, FMCG, Hospitality, Consumer Electronics, Aviation, and Airport Digital Monetization.

Digital & Ecommerce Lead - GMR Group - Delhi International Airport

(2020-07)

Head of Digital Marketing & eCommerce | Delhi International Airport Responsible for driving digital transformation and monetization across Delhi Airport's digital ecosystem, including eCommerce, content, and advertising platforms.

• Led B2C digital transformation initiatives across content, community, commerce, and monetization
• Developed and executed digital business strategies aligned with organizational goals
• Product Owner for AirSuvidha (Central Govt. travel declaration platform) and DigiYatra
• Managed digital operations for newdelhiairport.in and Hoi.travel (website & mobile apps)
• Oversaw RTPCR booking engine during COVID-19 as a critical eCommerce service
• Directed omnichannel eCommerce marketing and product management
• Launched and scaled loyalty programs and unified payment gateways
• Managed service commerce operations across digital and physical touchpoints
• Implemented ad network revenue strategies and digital monetization through web and video alliances
• Led media buying and agency management for performance marketing
• Acted as Customer Success Manager for Central Govt. digital initiatives
• Leveraged business intelligence and data visualization for decision-making
• Managed cross-functional digital teams and multi-agency collaborations
• Oversaw digital budgets and go-to-market (GTM) strategies for new programs
• Executed marketing strategies for retail, hospitality, and airport facilities/services
• Led new product launches and omnichannel campaigns

Head Digital Branding & Ecommerce India - TCL INDIA

(2018-06 - 2020-04)

Digital & eCommerce Lead | TCL India Driving end-to-end digital commerce, product development, and brand marketing initiatives for TCL and Iffalcon in the Indian market.

• Led India-centric product development and go-to-market strategy for TCL Home and TCL E-commerce
• Oversaw product alignment across TCL platforms including tcl.com, tclstore.in, and iffalcon.com
• Managed website product marketing and digital operations for tcl.com
• Spearheaded TCL Community and TCL Fan Army programs to drive engagement and brand loyalty
• Directed eCommerce operations and brand marketing for Iffalcon by TCL
• Managed in-platform marketing on Amazon (Vendor Central, AMS) and Flipkart (PLA, Ads, Analytics)
• Executed real-time campaigns and catalogue optimization for traffic and conversion growth
• Led digital marketing, social media, and affiliate channel setup for review and reputation management
• Managed influencer marketing, PR activities, and brand store promotions across digital platforms
• Implemented loyalty programs, unified payment gateways, and community-driven commerce
• Focused on digital monetization through strategic alliances and content-driven engagement

Group Marketing Manager ( India and UAE) - Mermaid Digital

(2017-06 - 2018-06)

• SEO Road Map Creation and Execution
• Gallery E-Commerce Product development
• Campaigning and Analytics
• Conducting Events and Exhibitions
• PR Activity for India and the Middle-East
• ATL Activation
• Office Branding & Visual Merchandizing
• Retail Branding
• Content Sourcing and Curation
• Digital Transformation

Digital Product and Marketing Consultant - Boson Technology Services

(2013-12 - 2017-05)

• Ad monetisation

Management Trainee - Product DDB Marketing - Videocon Group

(2012-12 - 2013-05)

• Digitial Marketing & Social Media Marketing
• Media Buying
• Agency Operation
• OTT Product Development
• Ecommerce (Recharging)

MBA/PGDM - Marketing - Indian Institute of Management, Kolkata (2025)

B.B.A/ B.M.S - Management - Indian Institute of Planning And Management (IIPM) (2012)