Sarfaraz Ibrahim Shaikh

Perfume enthusiast and retail professional with hands-on expertise in fragrance profiling, customer consultation, and sales, backed by experience managing and selling high-quality perfumes.

Perfumer - Zam Zam Perfumes

• Hands-on expertise in perfume creation and evaluation, including understanding of top, middle, and base notes, fragrance families, longevity, sillage, and customer scent profiling.
• Successfully managed and operated a perfume retail store (Zam Zam Perfumes), handling end-to-end sales, product selection, merchandising, and customer service.
• Skilled in guiding customers to choose the right fragrance based on personality, occasion, season, and skin chemistry, resulting in high customer satisfaction and repeat purchases.
• Strong knowledge of celebrity-inspired, niche, Arabic, and daily-wear fragrances, enabling effective product recommendations and upselling.
• Experienced in inventory management, pricing, supplier coordination, and maintaining high-quality perfume standards, ensuring availability of best-selling and trending products.

Bachelor of Commerce - MUMBAI UNIVERSITY