Sargam Tiwari

Digital marketer with 7+ years of experience across Real-estate, B2B SaaS, e-commerce, hiring recruitment and global events. Skilled in managing $50K+ ad budgets, generating 10K+ leads, and improving ROAS up to 4.8x. Expert in Google, Meta, LinkedIn Ads, GA4, GTM, and CRM tools. Strong in full-funnel strategy, automation, and data-driven growth.

Digital Marketing Manager - dooritt (U/o Dee 2 Cee Brands Pvt. Ltd.) - Sector 142, Noida

(2025-12)

Leading full-funnel digital marketing for a real estate proptech platform connecting buyers, agents, and franchise partners.

• Generated 350+ qualified leads at ₹86 CPL with only ₹30,000 ad spend on Meta Ads - targeting buyers, agents, and franchise partners
• Managed app install campaigns on Google and Meta, total 10k installs at ₹11 CPI
• Designed and executed 360° retention strategy: push notifications, WhatsApp broadcasts, email drip sequences, and social content
• Coordinated directly with 10+ real estate developers for listing onboarding, bridging product and marketing teams

Head of Marketing - Tech Jobs Fair (U/o WP Event Manager Pvt. Ltd.) - Remote

(2022-02 - 2025-03)

• Scaled the HireTechTalent platform from 6,600 to 70,000+ users and generated 8,000+ tech talent signups across Germany and Austria using Google, Meta, and LinkedIn ads
• Managed €20K+ ad budgets across 16+ countries, generating 3,000+ B2B exhibitor leads while reducing CPL by 35% and improving ROAS up to 4.8x
• Built partnerships with 50+ international media, tech communities, and coding bootcamps, driving a 20% increase in exhibitor acquisition through referrals
• Led and coordinated 15+ international job fairs (virtual and in-person), managed webinars and tech talks, and guided an 8-member cross-functional team for smooth execution and growth

Co-founder - Blanc Turtles Media LLP - Sec. 18, Noida

(2021-04 - 2022-01)

Co-founded digital marketing agency offering both services and training, focusing on startups and students.

• Managed paid ads and conversion strategy for Ikshop (Grocery delivery brand) and Nxtdwell (hotel booking platform), achieving up to 3.5x return on ad spend through Google and Meta campaigns
• Launched and scaled digital marketing training program, mentoring 200+ students

Sr. Manager Digital Marketing - Adbird Media Pvt. Ltd. - Vaishali, Ghaziabad

(2020-12 - 2021-04)

Run Meta ads & Google ads for tractor companies (Mahindra, Sonalika & John Deere etc) with a monthly budget of ₹3L+, delivering 4,000+ qualified leads/month.

• Improved ROAS by 3.7x via optimization of ad structure, negative keywords, and granular audience targeting across rural/semi-urban zones
• Led SEO revamp for affiliate websites like MeriKheti, CharakVeda, and Loving Parents, scaling organic traffic by 5x within 6 months
• Set up conversion tracking via GTM and GA4, ensuring accurate attribution across channels

Digital Marketing Manager - Subtlelabs Software Pvt. Ltd. - Sector 63, Noida

(2020-01 - 2020-12)

• Drove 40% growth in mobile app installs for Doodhvale using Meta Ads, local influencer campaigns, print ads, and region-wise targeting
• Managed ₹1L+ monthly marketing budget across Google Ads, Meta Ads, influencers, and print media, achieving up to 3.5x ROAS
• Improved website and landing page performance by running A/B tests, reducing bounce rate by 18% and increasing conversions on key product pages
• Scaled e-commerce sales for Hi-born and Marigold by managing Amazon and Flipkart ads, generating 300+ orders and growing organic orders from zero to 10–25 per day through SEO optimization

Sr. SEO Executive - Communicare Systems LLP - Ghaziabad

(2019-02 - 2020-01)

• Improved SEO for US-based pharmacy websites, increasing daily organic orders from 2 to 10 and driving $500–$700 daily sales by fixing 50+ technical SEO issues and building quality backlinks
• Led keyword research, competitor analysis, and WordPress UI improvements to boost site speed, crawlability, mobile experience, and overall conversions
• Built 100+ quality backlinks and improved rankings for 20+ keywords for a yoga and retreat booking website, increasing relevant organic traffic
• Handled keyword research, on-page and technical SEO to improve website structure, user journey, and search visibility

SEO Intern - Spiritually Yours Pvt. Ltd. - Sector 34, Gurugram

(2018-12 - 2019-02)

• Built 100+ quality backlinks and improved rankings for 20+ keywords for a yoga and retreat booking website, increasing relevant organic traffic
• Handled keyword research, on-page and technical SEO to improve website structure, user journey, and search visibility

Master of Science - Himalayan University

Bachelor of Science - Bundelkhand University