Sarika Chaudhary
Experienced Hardgoods & Home Textile Merchandiser
About
Experienced Hardgoods & Home Textile Merchandiser with 15+ years of expertise in buying houses and export merchandising. Skilled in product development, vendor management, sampling, production coordination, shipment planning, costing, and buyer communication. Experienced in handling international buyers and managing complete order execution from sampling to final shipment. Strong knowledge of hardgoods, metalware, home décor, furniture, kitchenware, and home textile categories.
Experience
Senior Merchandiser – Hardgoods & Home Textile - Xcess Merchandising
(2021-03)
Handling Home Textile and Hardgoods categories successfully.
- Managing complete merchandising process from product development to shipment.
- Coordinating with buyers, vendors, production teams, and quality teams.
- Managing sampling, costing, order follow-ups, shipment planning, and documentation.
- Developing new products as per buyer requirements and market trends.
Softgoods & Hardgoods Merchandiser - Find Agencies Pvt. Ltd.
(2015-04 - 2018-03)
- Managed buyer communication and product development activities.
- Coordinated with factories for sampling, production, and shipment schedules.
- Maintained product quality and ensured timely deliveries.
- Handled costing, order processing, and production follow-ups.
Merchandiser & Export Documentation Coordinator - Flexituff International Ltd.
(2012-01 - 2013-01)
- Managed merchandising activities and export documentation.
- Coordinated shipment planning and order execution.
- Maintained buyer communication and shipment records.
Merchandiser & Sampling Coordinator - C.L. Gupta Exports Ltd. - Moradabad
(2006-05 - 2010-05)
- Managed merchandising and sampling activities for export buyers.
- Coordinated with design and production teams for new developments.
- Handled buyer approvals, production follow-ups, and shipment coordination.
- Worked with international buyers and buying agencies.
- Major Buyers Handled: Pottery Barn, IKEA, Target, Wal-Mart, Crate & Barrel, Marks & Spencer
Merchandiser - Globe Metal Industries
(2004-09 - 2006-04)
- Managed sourcing, merchandising, and shipment activities.
- Worked on hardgoods categories including metalware, giftware, décor, and kitchenware.
- Coordinated product development and buyer requirements.
- Maintained quality standards and shipment timelines.
Education
MBA - Marketing & Finance - Amrapali Institute, Haldwani
B.Sc. - Kumaon University, Nainital
12th - CBSE - Jawahar Navodaya Vidyalaya, Rudrapur
10th - CBSE - Jawahar Navodaya Vidyalaya, Rudrapur

