Senior Product Data Analyst - Merck group - Bengaluru, IN
(2022-05)
Technology/Tools: PIM, MS Excel, SharePoint, Power Automate, Power BI, Jira, Python, Palantir, data management, SEMrush, Looker Studio, GA4.
- Curated product content across a diverse portfolio, ensuring accuracy, relevance, and alignment with organizational standards.
- Led end-to-end curation projects, overseeing product selection, content development, publishing, and conducting pre‑ and post‑publishing performance analysis.
- Applied SEO best practices through on‑page optimization, keyword research, metadata refinement, internal linking, and continuous content improvement to enhance search visibility.
- Worked on Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies to enhance AI‑driven search performance. This included optimizing how content is interpreted, indexed, and surfaced by generative search engines, ensuring higher visibility and relevance in conversational AI results.
- Managed and optimized webpages by improving site structure, updating content, and refining landing pages for better user experience and engagement.
- Supported AI/LLM optimization to improve how content is indexed, retrieved, and surfaced in generative AI tools.
- Executed product data updates within Product Information Management (PIM) systems, with hands‑on experience in modifying, deleting, and validating product information to maintain consistency across digital platforms.
- Performed product-level modifications and substance‑level updates in PIM systems, ensuring data accuracy and compliance with standards.
- Directed web data projects including metadata optimization, synonym mapping, suffix handling, UNSPSC coding, image integration, facet design, product type alignment, and categorization.
- Developed taxonomy and attribute schemas for individual products, enabling structured classification and improved discoverability.
- Maintained operational dashboards by updating process trackers and capacity utilization reports to support efficiency and resource planning.
- Built Python web scraping solutions for automated data extraction, streamlining workflows and reducing manual effort.
- Designed Power BI dashboards and interactive reports to deliver actionable insights and enable data‑driven decision‑making.
- Extensive SEO optimization expertise with hands‑on experience in on‑page, off‑page, and technical strategies. This includes traffic analysis, enhancing AI discoverability, monitoring and improving Google Core Web Vitals, and conducting backlink audits to strengthen domain authority and search performance.
Analyst - Think & Learn Pvt Ltd (BYJU'S)
(2020-02 - 2022-04)
Technology/Tools: WordPress, Excel
- Developed educational content in Chemistry, Physics, and Mathematics, customized for diverse learner groups.
- Created SEO-optimized content, improving search visibility, audience reach, and digital performance.
- Managed and published content on WordPress, ensuring accurate formatting, updates, and smooth site functionality.
Patent analyst - Molecular connections - Bengaluru, IN
(2017-07 - 2019-10)
Technology/Tools: Microsoft Office, paid and non-paid databases like pat seer, orbit, Google patents, Google scholars
- Prior art searches: navigate patent databases and scientific literature to identify existing inventions and technologies.
- Landscape analyses: Analysing an extensive range of patents, scientific publications, and market reports to perform landscape analyses, providing valuable insights into technology domains or industry sectors.
- Freedom to operate searches: Conducting freedom to operate searches to assess potential infringement risks.
Scientist(chemist) in R&D - LGC Promo Chem - Bengaluru, IN
(2015-07 - 2017-07)
Technology/Tools: Microsoft Office, Chemdraw
- Laboratory experience - Conducted impurity synthesis at milligram to gram scale, ensuring reproducibility and accuracy.
- Executed and monitored chemical reactions, including work-up, isolation, and product characterization.
- Documented experimental procedures comprehensively in laboratory notebooks, detailing synthesis, work-up, and purification steps.
- Analysed and interpreted analytical data using techniques such as ¹H NMR, LC-MS, and HPLC to validate product quality.
