National Lead – Corporate Partnerships & Brand Strategy at Bennett Coleman & Co. Ltd. (The Times of India Group) (2025-10 – Present)
- Own end-to-end client relationships for a national portfolio of corporate sponsors, serving as primary point of contact for CMOs and brand leadership across the full sponsorship lifecycle.
- Deliver post-event performance reports and ROI analyses to sponsors, using outcome data to inform renewal conversations and sponsorship expansion; manage a INR 15 Cr partnerships and retention book.
- Functionally coordinate with branch leads across 11 cities to maintain consistent account-servicing standards and renewal pipelines nationally.
- Design tailored brand-solutioning proposals in response to client briefs, translating account needs into multi-platform (print, digital, on-ground) partnership renewals.
Manager, Digital Sales at Sony Pictures Networks India — SonyLIV (OTT/CTV) (2024-02 – 2025-10)
- Owned post-sale client relationships for a INR 35 Cr OTT/CTV advertiser portfolio (Mobile + Connected TV), serving as trusted advisor to agency and brand stakeholders across premium content including Shark Tank India, Kaun Banega Crorepati, and UEFA Champions League.
- Delivered post-campaign analytics and strategic recommendations that directly informed client renewal and retention decisions, using engagement metrics (CPM, CTR, VTR, reach) to align proposals with client KPIs.
- Grew existing accounts alongside new client acquisition, expanding relationships with premium advertisers including Samsung, Pernod Ricard, BMW, and Coca-Cola, and positioning SonyLIV as a long-term partner rather than a transactional vendor.
Assistant Manager, Channel Sales Partner at Disney Star (Star India Private Limited) (2017-01 – 2024-02)
- Managed and retained a INR 95 Cr advertiser portfolio across Star India's Hindi Movies Cluster and Star Plus, securing recurrent multi-year renewals through sustained relationship engagement across FMCG, Auto, Handsets, BFSI, and Consumer Durables accounts.
- Delivered post-campaign analysis and performance insights that directly influenced client renewal decisions and expanded budgets; built trusted-advisor relationships with agency networks (GroupM, Publicis, Madison, Dentsu, IPG) and direct brands (Google, Samsung, Apple, GSK, Maruti).
- Progressed from Senior Executive to Assistant Manager over seven years, reflecting sustained account ownership and escalating relationship complexity across three markets (Bangalore, Hyderabad, Delhi NCR).
Assistant Manager, Direct Sales (B2B Corporate Sales) at Flipkart India Private Limited (2014-07 – 2017-01)
- Owned post-sale account servicing for a INR 12–15 Cr enterprise client book, achieving high retention through proactive engagement and customized solutions across FMCG, IT, BFSI, Automotive, and Manufacturing accounts.
- Served as primary point of contact for senior stakeholders at marquee accounts including Accenture and Broadcom, managing issue resolution and account growth across Bangalore, Hyderabad, and Chennai.
Outbound Sales Executive at Enventure Technology Services (2013-10 – 2014-07)
- Started career in B2B client communication and account support for engineering design/drafting services, proactively tracking project delivery and client satisfaction for Oil & Gas and Water Treatment clients across North America.
