UI/UX Strategist
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Seasoned UX Professional with 18+ years of experience in User Research, Design Thinking, UX Evaluations, Branding, Marketing, and e-learning. Expertise in designing seamless experiences for healthcare, IoT, BPO, ECM, and banking products. Collaborative approach, working closely with clients, PMs, and end-users.
Leveraging user research methodologies, analysis, interactive solutions, and usability testing to deliver effective design solutions. Strong leadership in driving Thought Leadership, optimizing Design Operations, and delivering impactful outcomes, including AI-Driven SaaS products and cutting-edge Experience Design solutions
Worked as Design Lead (Vertical Head) at OMind.AI, where I established the design team and processes for a B2B healthcare product, leading to a 25% improvement in user engagement. Implemented DesignOps practices, increasing team efficiency by 30% and drove a 40% increase in design efficiency and consistency. Managed multiple projects, ensuring high-quality design solutions.
As a Freelance Product Consultant, conducted user research and usability testing across various industries, developing wireframes, prototypes, and high-fidelity designs. Collaborated with teams, providing expertise in UI and interaction design, and designed a language learning app that increased user engagement by 40%.
At Phablecare, led product design for their healthcare app, achieving a 50% increase in patient-doctor engagement through gamification. Reduced doctor appointment workflow time by 15 seconds through iterative design, and designed an "Appointment Management System" for clinics, increasing patient engagement by 80%.
As Cofounder and Design Head at Zyncights Datasense, managed a team of 6 UX designers, delivering over 200 high-quality designs and achieving a 25% increase in design consistency. Collaborated with cross-functional teams, developed design concepts for 10+ projects, and oversaw the creation of a comprehensive design system, reducing development time by 30%.
Previous experience includes roles as a Freelance Consultant at Bounceball, Product Manager at Devmode IT Pvt. Ltd, Technical Specialist – Product Owner at Syntel-ATOS, UX Consultant at Deepraj Software Pvt. Ltd, and Technical Lead at Pyramid IT Consulting.
In 2022, completed DesignThinking and Product Management certification from Duke University.