Marketing Operations - Leica Biosystems - Danaher Group - India
(2024-11 - 2025-11)
- Digital Marketing - Executed and optimised campaigns across digital platforms to increase lead flow and using BANT process, converted them into opportunities. Worked on paid ads audit to improve the CTR and increase lead flow.
- Marketing Operations - Worked on email campaigns, engagement strategies for product launches in India region, executed changes for landing page optimisation and worked on creative elements to support sales team. Managed lead life cycle development of 400 MQLs, across online and offline channels.
- Creative Direction - worked on designing marketing communication brochures, product contents, creatives with agencies to engage with the customers.
- Field Marketing - Planned and executed 10+ field marketing initiatives, including conferences, webinars, customer engagement programs and product launches across India.
- Automation - Enabled marketing automation on WhatsApp and Salesforce reducing lead drop by 95% and increasing response rate by 70%
- Other Projects - Designed and implemented SOPs for tender participation process at LBS, resulting in clear visibility for the management and increasing the funnel and revenue. Managed tradeshow marketing for LBS India. Implemented Automation in lead management and development.
Ad Operations and Client Servicing - Dnectar Marketing Solutions Pvt.Ltd.
(2020-01 - 2024-09)
- Ad Operations – Implemented and executed from lead generation campaigns to optimization, meeting monthly brand targets in terms of opportunities, conversions, and financial handling. Clientele includes Healthcare, BFSI, E-commerce, and Gaming.
- Affiliate Marketing - Coordinated campaign execution through a network of 70+ active affiliate partners and 120+ publisher relationships.
- IT Projects – headed the IT development for Dnectar for healthcare brands across India. Projects included CRM Development, Marketing dashboards, E-commerce Website Development, and App Development.
- Content – designed engaging marketing communications, ad copies, social media posts.
- Team – Working with a strong team of 20 consisting of PPC Ads, Designing, Accounts, IT.
- Major Clientele – Kotak Bank, Citi Bank, Dream 11, Rummy Circle, Redcliffe, Lupin Diagnostics, Mfine, Pharmeasy, Phable, Beato, ICICI Securities, Upstox, Club Mahindra, OLX, Policybazaar, Paisabazaar, Indialends, Aditya Birla Financial and more.
Business Development Manager - Valueleaf Services India Pvt.Ltd
(2017-01 - 2019-12)
Added new potential clients across India (west and north regions), client servicing the existing ones, working with the operation team to deliver client targets, working on timely payment collection. Scaled from 10 to 50 clients for the west and north region in the domain of BFSI, Gaming, Ecommerce.
