Saumya Bansal

Marketing scholar and brand strategist with 12+ years of progressive cross-industry experience across India, USA, and UK in branding, consumer behavior, strategic marketing, healthcare marketing, digital marketing, and corporate communications, complemented by a PhD (Regular) in Branding & Consumer Behavior. Throughout professional journey, translated complex business challenges into evidence-based marketing strategies while developing expertise in consumer insights, market research, and brand management across diverse sectors. Research contributions through peer-reviewed publications and academic engagement have strengthened commitment to management education.

Aspires to foster an engaging, research-oriented learning environment by integrating industry practice with academic theory, mentoring future business leaders through experiential and case-based learning, and contributing to high-quality research, curriculum development, scholarly publications, and meaningful industry–academia collaboration.

Branding & Communication Lead at Algoworks Technologies Pvt Ltd (2025-12 – Present)

• Leading brand strategy and positioning across India and USA markets
• Managing integrated communication including PR, digital, and brand narrative
• Driving internal communication frameworks and brand governance

Brand Manager at Population Services International (PSI) (2024-01 – 2024-12)

• Led healthcare marketing strategy across India
• Delivered 25% increase in brand recall and 40% increase in reach
• Launched NEOTRAL ORS with strong retail penetration
• Conducted Focused Group Discussions (FGDs) to understand healthcare behavior and adoption barriers
• Led In-Depth Interviews (IDIs) and one-on-one qualitative consumer interactions
• Executed primary field research and ethnographic studies in diverse markets
• Developed consumer journey mapping and behavioral insights frameworks
• Generated actionable research findings for healthcare products including ORS, contraceptives, and wellness solutions
• Translated insights into product positioning, communication strategy, and go-to-market execution

Head – PR & Marketing at YFLO (FICCI) (2023-01 – 2023-12)

• Led national PR strategy and brand positioning
• Secured high-impact media coverage and partnerships
• Managed large-scale events and stakeholder engagement

Head – Marketing & PR at Franciscan Solutions (2022-01 – 2022-12)

• Delivered 3x lead generation through GTM strategy
• Led brand repositioning and digital transformation initiatives

Business Head at DriFly Technologies (2022-01 – 2022-12)

• Closed deals worth INR 2 Cr+
• Led B2B growth strategy and product positioning

Marketing Manager at LSI World (2021-01 – 2021-12)

• Increased traffic by 45% and reduced CAC by 20%
• Managed campaigns, analytics, and cross-functional execution

Deputy General Manager – Branding at NV Group (SMOKE Vodka) (2019-01 – 2020-12)

• Launched brand across India and USA
• Increased engagement by 30% and retail penetration by 70%
• Led 360° campaigns and global expansion strategy

Marketing Manager (Consultant) at Allegro Capital Advisors (2016-01 – 2018-12)

• Closed deals worth INR 5 Cr+
• Increased qualified leads by 300%

Marketing Manager at Apex Aim Pvt Ltd (DDB Mudra Max) (2015-01 – 2016-12)

• Delivered high-impact campaigns with 75% pitch success rate

PhD (Regular) in Branding & Consumer Behavior – Himalayan University (2019-01)

MBA (Regular) in Marketing – Amity Business School, Noida (2015-01 – 2015-12)

BA (Hons) Regular in Economics – Kirorimal College, Delhi University (2013-01 – 2013-12)