Saumya Sanchita

Digital Marketing Manager with 6+ years of experience managing Google Ads, Meta Ads, SEO, WordPress, and integrated branding campaigns across premium and FMCG brands. Experienced in performance marketing, lead generation, campaign optimization, and offline brand activations, with proven results including 5,882% ROAS on a Google Search campaign.

Digital Marketing Manager - Silkscreen Pvt. Ltd. - Hyderabad, India

(2019-10)

Advertising & Branding Company

• Delivered 5,882% ROAS on a Google Search Ads campaign for Audisee (Bangalore), a premium home-theatre and smart-automation brand, generating Rs. 5,00,000 in tracked conversions from an Rs. 8,500 ad spend.
• Manage monthly ad budgets of Rs. 5,00,000+ across Google Ads and Meta Ads, optimizing bidding, targeting, and creative for CTR, CPC, and conversion rate across premium and FMCG accounts.
• Built a two-ad-group Google Search campaign structure (Home Theatre & Luxury Cinema / Smart Automation & Distributed Audio) with intent-based keyword segmentation, mapping each cluster to a dedicated, message-matched landing page.
• Developed RSA ad copy, callouts, sitelinks, and structured snippets around premium, consultation-led messaging, and curated 200+ negative keywords to protect budget and click quality.
• Generated 108 clicks, 1,376 impressions, a 7.85% CTR, and 11 qualified consultation leads in a single one-week campaign flight.
• Led branding and advertising for Amul across BPCL petrol pumps in Telangana and Andhra Pradesh.
• Handle digital marketing (SEO, WordPress, Google Ads, Meta Ads, social media) and offline brand activations (ATL/BTL/TTL) for clients including Croma, Fevicol, Fevicel, Vasmol, Livpure, Greenlam, Stylam, Mikasa Ply, and Century Mattress.
• Coordinate with vendors and clients end-to-end on creative production, campaign execution, and performance reporting.

Bachelor - Tourism Studies - Marwari College (2014 - 2017)