Saumya Yadav

Results-driven CRM Manager with 14+ years of experience in the real estate sector. Proven expertise in customer relationship management, SAP CRM systems, post-sale operations, MIS reporting, and cross-functional coordination. Known for adapting quickly to change, managing multiple priorities under tight deadlines, and consistently delivering high-quality outcomes.

CRM Manager at Capital Athena Pvt Ltd (2020-07 – Present)

• Managed SAP CRM Software — generating demands, invoices, receipts, new applications & back entries
• Tracked demand generation and sent payment plan reminders to customers proactively
• Handled customer queries and complaints through letters, calls, and emails
• Processed booking forms and post-sale activities: Builder Buyer Agreements, bank coordination, debit/credit notes, receipts
• Managed property transfers and maintained accurate records
• Coordinated with all internal departments for smooth operations
• Kept customers updated on construction progress and project changes
• Verified and calculated delayed interest and early payment rebates on customer accounts
• Tracked collections and followed up regularly on outstanding dues
• Prepared MIS reports on daily, weekly, and monthly basis for HOD
• Coordinated with the legal team for cancellations, surrenders, and flat record management

CRM Executive at Indosam Infra Pvt Ltd (2013-05 – 2019-12)

• Operated Pinga Software for demand generation, invoicing, receipts, and application entries
• Tracked payment plans and sent timely reminders to customers
• Responded to customer queries and complaints across multiple communication channels
• Handled all post-sale activities including Builder Buyer Agreements and bank coordination
• Managed transfers and maintained complete flat records
• Coordinated across departments and kept customers informed on construction updates
• Calculated delayed interest, early payment rebates, and tracked collections
• Prepared MIS reports and coordinated with the legal team for cancellation/surrender processes

CRM Executive at DASNAC Designarch (Noida) (2011-10 – 2013-02)

• Managed customer communications via letters, phone, and email
• Processed booking forms and handled all post-sale activities
• Coordinated with banks, prepared agreements and maintained flat records
• Updated customers on construction status and handled transfer records
• Calculated interest/rebates, tracked dues, and prepared MIS reports for HOD
• Coordinated with legal team for cancellations, surrenders, and flat record management

MBA in Master of Business Administration – UPTU (2011)

BA in Bachelor of Arts – Kanpur University (2009)

Senior Secondary in 12th – U.P. Board (2006)

Secondary School in 10th – U.P. Board (2004)