CRM/Marketing Automation,Email Marketing,Campaigns
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Result-oriented professional with over 3 years of experience in Email Marketing, Omni-Channel Marketing, Salesforce Marketing Cloud Campaign Management/Development, Affiliate Email Marketing, Marketing Automation, SMS Marketing, Marketing Communication, and Revenue/Lead Generation.
Full-timeNov 2022 to Present (1 year)
1 Month Notice Period
Identify Important Segments of Customers and create Marketing Automation plan to target each segment. Using SMS, Email & WhatsApp marketing channels (using Netcore Cloud Tool) to manage relationships with the customers with the goal to engage, churn the customer base to drive them towards taking action (sale of policies) Working on Marketing Automation Tool Netcore Cloud: Managing the contacts, segments, campaigns, channels, journeys etc.
Top 5 key skills:Marketing Automation,Marketing Analytics,Lead Generation,Market Research,Market Planning
Team Leader - Email MarketingeditOneTheme
Full-timeMar 2022 to Nov 2022 (9 months)
Create, deploy, and monitor email marketing campaigns using the Salesforce Marketing Cloud (ExactTarget) automation platform; including ad hoc email campaigns, and nurture/drip-based and trigger automated email communications Ensure that there's brand consistency across all campaigns and messages.
• Help to create and test new email marketing templates and direct marketing communications Analyse and report on the success of ad-hoc and automated email marketing campaigns, providing suggestions and ideas for future campaigns.
• Create quality content and proofread any copy that needs reviewing Ensure accurate and targeted database selection including segment optimization Create timely communications across marketing automation workflows, increasing customer engagement.
• Carrying out A/B testing on ad-hoc and automated marketing campaigns to maximize results. Performs day-to-day email marketing activities including, but not limited to, email campaign setup, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns. Responsible for training and managing a small team to get the work done on daily basis.
Shiksha.com - Infoedge India Ltd.
Full-timeNov 2015 to Jun 2018 (2 years 8 months)
Regular monitoring of delivery from paid client campaigns to address gaps on timely basis. Strategizing and execution of online campaigns/surveys for clients using delivery channels like email marketing (Sendgrid), SMS, Text Ads on articles, exam page, Voice SMS service (reckrut.com), Survey Monkey etc • Extensively developing content for email marketing campaigns & working closely with design team on email creatives for client’s brand promotion and lead generation and executing the same with relevant database targeting. Creating automated Reach & Engagement reports using raw data for the sales team (using programming tools like Python & R).
Full-timeOct 2008 to Jul 2011 (2 years 10 months)
Worked on maintaining/developing Business Intelligence reports using tools like Oracle BI, SQL for US-based Pharma Client.
MBA/PGDMMarketing - INSTITUTE OF MANAGEMENT TECHNOLOGY - 2014Full Time
