Saurabh More

Creative and results-driven Sr. Copywriter with over 5.5 years of experience in brand strategy, content creation, and campaign execution across diverse industries. Proven ability to develop engaging copy for TV, radio, digital, and print, including leading brand activations and increasing profit by 50% for a QSR campaign. Skilled in market research, SEO, and content strategy, eager to leverage expertise to drive impactful marketing initiatives for [target company].

Sr. Copywriter - Paradigm Plus - Pune

(2025-05)

• Spearheaded brand strategy and creative execution for prominent clients including Kohinoor Group, Govind Milk, Piaggio, Pride World City, Baramarti Agro, and Deepak Fertilizers.
• Executed integrated brand activations for Waari, specifically for Kohinoor Group and Govind Milk.
• Authored compelling TVC scripts, radio jingles, and billboard content.

Copywriter - Xebec Communications - Pune

(2023-04 - 2025-04)

• Crafted engaging and creative copy for a diverse clientele, including Bank of Maharashtra, CREDAI Pune Metro, Pareha, InCred Finance, SPJIMR, and Force Motors.
• Interpreted client briefs to devise comprehensive brand campaigns.
• Produced original TVC scripts, radio jingles, website content, and billboard copy.

B2C Copywriter - ODM Digital, LLP - Pune

(2022-11 - 2023-03)

• Conceptualized and ideated content strategies for hospitality brands such as Circle of Crust (QSR), Jun's Dubai (Fine-Dining Restaurant), and JClean (Laundry Services).
• Developed and implemented the content strategy for Circle of Crust's 'Super Singles' campaign, which boosted profits by 50%.
• Established standardized processes for drafting, editing, and approving copy across the business to enhance operational efficiency.

Content Writer - Global Market Insights Pvt Ltd - Pune

(2021-01 - 2022-11)

• Analyzed competitor performance and market trends to formulate actionable recommendations for brand development.
• Engineered strategies to improve user engagement and expand reach across social media platforms.
• Collaborated effectively with the sales team to ascertain target audience needs and develop informative content.

Content Manager - FutureWise Market Research - Pune

(2019-06 - 2020-12)

• Achieved a 20% increase in average time on page and social media engagement by optimizing content strategies.
• Directed the distribution of content across various online channels and social media platforms.
• Reviewed and approved daily content for publication on the website and social media.
• Guided a team of 3 content writers, overseeing their performance and output.

Post-grad Certification - Digital Branding and Advertising - MICA Institute (2021-10 - 2022-05)

Masters - Electrical Engineering - University of Alabama (2016-07 - 2018-12)

Bachelor of Engineering - Engineering - Smt. Kashibai Navale College (2012-05 - 2016-05)