Saurabh Singh

E-commerce professional with 4+ years of experience across marketplace operations, category growth, business strategy, P&L, inventory planning, demand forecasting and performance marketing. Experienced in managing brands across Amazon, Flipkart, Myntra, Blinkit and other marketplaces, with a strong record of driving revenue, improving profitability, optimizing catalogs and leading cross-functional execution.

Excel Ventures Enterprises (Mother Company) - Aug 2024 - Aug 2026

Worked as an E-commerce Manager at Excel Ventures, where I was responsible for managing multiple in-house, partner & Global brands including AMAZON BASICS, HOMESO, SATTVA, and HOOPY (USA)

AMAZON BASICS

• Managed end-to-end product development for Amazon Basics, including product research, identifying market opportunities, coordinating with the manufacturing team for product development, and overseeing the complete product launch process. Successfully listed and launched products on Amazon and implemented sales strategies that contributed to 70% business growth over the last 2 years.

• Independently launched and managed the HOMESO brand on Flipkart from the ground up, handling end-to-end marketplace operations, product listings, pricing, promotions, and sales growth. Scaled the brand from ₹0 to ₹1 Crore+ in monthly sales within 6 months, while maintaining an average 15% net profit margin. Managed a monthly advertising budget of ₹2 Lakhs, consistently achieving a strong 13–15X ROAS/ROI through effective campaign optimisation and performance marketing strategies.

• Managed the SATTVA brand on Amazon, specializing in the Bean Bag category, and worked closely with the manufacturing team to research, develop, and launch new Bean Bag products based on market demand. Successfully drove 20–30% business growth over the last 2 years through product expansion, marketplace optimization, and effective sales strategies.

Worked as an E-commerce Manager at LEPL, where I was responsible for managing multiple in- house and partner brands including VGR, SH-RD, COSMO, CORNELS, and LEPL

VGR

• Scaled brand’s annual worth from ₹140 Cr to ₹230–250 Cr through strategic e-commerce execution. Managed ₹10L monthly ad spend across Amazon, Flipkart, Myntra & Blinkit delivering a strong 12x ROI. Handled listings, pricing, inventory, A+ content, and promotions to drive consistent growth. Boosted monthly sales from ₹12 Cr to ₹20 Cr by leading operations and marketing with team collaboration

• Played a key role in launching SH-RD (premium haircare brand) in India in 2025. Managed everything from content, listings, and pricing to platform readiness before launch. Personally built and launched the brand website -. Ensured strong marketplace presence and ran early ads to boost visibility from day one.

• Personally focused on optimising listings and driving organic sales without heavy ad spend. Built strong brand presence in the market through smart pricing and content strategy. Achieved consistent results with an average net profit margin of 40%.

• Bachelor of Computer Application in Computer Application – Dr. BR Ambedkar University Agra (2020 – 2023)

• Master of Business Administration in Business Administration – Indira Gandhi National Open University