
Saurabh Tripathi
Sales & Marketing | Key Account Management | Channel Management
Hire this person
Send a job offer directly to this candidate
About
Result-oriented professional with 20+ years of experience in the areas of Strategic Planning, Sales &
• Marketing, Business Development, Channel Management and Key Account Management with key focus on profitability and optimal utilization of resources. Acknowledged for strengthening companies by meeting business & revenue targets and leading teams in competitive environment. Generated business across Industrial &
• Technical products, Capital Goods, Steam Turbines, Gas Turbines, ORC's, Hydraulic &
• Pneumatic devices, Mechanical seals and Automation devices, Capital Equipments in Pan India. Hands-on experience in exploring & developing new markets, identifying customers, promoting brands, accelerating growth and achieving desired sales goals. Cultivated and maintained robust customer relationships across a broad spectrum of industries, encompassing Chemicals, Petrochemical, Refinery, Power, Textile, Agro, Paper &
• Pulp, Tyre, Metal, Food, Distillery, Breweries, and Glass. Proven ability to navigate the unique requirements of both Government PSUs and private organizations. Proficient in managing end-to-end sales cycle from business development, lead qualification to requests for proposals (RFPs), technical need analysis and closure. Leading the sales Team in Turbotech Energy and contributed over 50% on sales YOY. Proficient in driving large scale revenue & profit gains and bagging breakthrough orders; contributed to 7 folds increase in sales growth across 3 financial years in Fike India. Capabilities in all aspects of key account management including customer segmentation, product positioning & sales cycle management; offering extensive support with key focus on customer retention/satisfaction for continued opportunities. An effective communicator with exceptional analytical, technical, negotiation and relationship management skills coupled with capability to relate to people at any level of business and management.
Experience
General Manager – Sales & Marketing at Chola Turbo Machinery International Pvt Ltd (2026-03 – Present)
- Leading sales and business development for a portfolio of industrial power generation solutions, Steam Turbines, and Organic Rankine Cycle (ORC) systems across domestic and international markets.
- Driving the complete sales cycle from opportunity identification, customer engagement, techno-commercial proposal development, commercial negotiations, and contract finalization.
- Conducting customer mapping, identifying new business opportunities, and implementing targeted growth initiatives across key industrial sectors.
- Gathering and analysing market intelligence, competitor activities, industry trends, and upcoming projects to support strategic business decisions.
- Leading pre-tender activities including vendor registrations, pre-qualification submissions, tender evaluation, contract review, risk assessment, and techno-commercial bid preparation.
- Leading, mentoring, and coordinating cross-functional sales and proposal teams to ensure timely submission of competitive bids and successful project execution.
- Collaborating with engineering, project management, and supply chain teams to develop optimized technical and commercial solutions aligned with customer requirements.
- Supporting business expansion initiatives through strategic planning, key account management, and development of new market segments across process industries and power generation sectors.
- Successfully secured a prestigious refinery project from PSU, representing one of the organization's key strategic orders and strengthening its presence in the Indian refinery sector.
General Manager – Sales & Marketing at Turbotech Precision Engineering Pvt Ltd (2018-04 – 2026-03)
- Led sales & marketing for a diverse portfolio of Industrial power generation solutions (Steam & Gas Turbines, Air & Turbo Expanders, ORCs) across Globe.
- Managed full sales lifecycle, from lead generation to contract closure, for key industrial clients and consultants, consistently exceeding sales targets.
- Developed and executed advanced commercial negotiation strategies, resulting in 25% win rates and securing high-value contracts.
- Conducting customer mapping and implementing targeted action plans across sectors to drive penetration and growth.
- Gathering and analysing market intelligence, tracking competitor movements, and identifying emerging trends to inform strategic decisions.
- Identifying, onboarding, and training associates and channel partners, enabling them to meet and exceed sales targets.
- Leading and mentoring the sales team to ensure high performance and operational excellence.
- Formulated and executed strategies and policies across OEMs, EPC contractors, and end customers, with a focus on business expansion into untapped segments.
- Managing pre-tender processes including pre-qualification submissions, contract analysis, and project cost assessment, factoring in techno-commercial impacts.
- Successfully penetrated new industry sectors, expanding the company's footprint and market share.
- Secured pilot project orders from major manufacturers, validating product innovation and adaptability.
- Received significant orders from major OEMs, bolstering brand credibility and industry standing.
- Achieved orders for newly developed products and applications, supporting product diversification and innovation-led growth.
- Secured and executed high-value Projects from major Public Sector Undertakings (PSUs), reinforcing long-term institutional partnerships and market leadership.
Assistant Sales Manager at Fike India Pvt. Ltd. (2014-09 – 2018-03)
- Leading the sales & marketing of over pressure protection devices and explosion protection solutions in Southern India with a team of 2 Engineers and 2 Distributors in the region
- Identifying & networking with financially strong / reliable channel partners resulting in deeper market penetration and improved market share
- Building & maintaining relations with clients, generating business from existing accounts and achieving profitability and increased sales growth
- Interfacing with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business
- Offering post-sales support by providing operational training and troubleshooting issues with equipment at customer end
- Promoted project and product sales in assigned territory
- Devised the new pricing strategy and implemented in the market against stiff competition
- Attained the sales growth of 7 folds across 3 financial years
- Increase in sales and market share
Area Sales Manager at IMI Precision Engineering (2012-07 – 2014-08)
- Worked on the sales & marketing of hydraulic and pneumatic across Karnataka, Andhra Pradesh and Kerala Region with the team of 2 Engineers
- Offered technical consulting to the key accounts and maintained long term relations
- Merit of developing 12 new OEM accounts; converted biggest OEM in the sector
- Developed 4 new customized products as per customer needs
Executive Manager Sales at Flowserve Sanmar Ltd. (2011-10 – 2012-07)
- Managed the sales of mechanical seals across Andhra Pradesh & Karnataka; developed OEM customers and big-end users
Regional Sales Manager at Ardee Hi Tech Pvt. Ltd. (2006-07 – 2011-09)
- Administered the sales for pneumatics & automation parts across South India & Maharashtra with a team of 4 Sales Engineers and 2 Distributors
- Contributed to the increase in sales by 6 folds by converting 5 major OEMs
- Developed new product for OEM market
- Initiated and commissioned pick and place system for a customer
Education
B.E. in Mechanical – Sri Venkateshwara College of Engineering Bangalore (2006)

