Digital Marketing Consultant at DM World ME FZE | PitchDeck.Design (2026-04 – Present)
- Currently working on a contract-based digital marketing project for an IT services and technology provider. Responsible for developing and executing end-to-end digital marketing strategies, with a focus on LinkedIn content strategy and outreach, website management, SEO planning and implementation for core service offerings, as well as B2B prospect building and lead generation campaigns.
- Freelance B2B prospect research and lead generation project for a fundraising consultation firm, identifying and building targeted prospect lists across social platforms and events, and conducting multi-channel outreach via LinkedIn and email to book demo meetings.
Marketing Team Lead at Equdai Software Solutions (2024-03 – 2026-02)
- Directed a team of 10 members to effectively manage and execute client digital marketing campaigns.
- Managed Google Ads campaigns for service-based businesses. Enhanced performance through ad creative testing, audience segmentation, bid adjustments and keyword match type analysis, while delivering detailed performance reports to clients.
- Developed and implemented digital marketing strategies, conducted client meetings to understand requirements, share insights and ensure campaign success.
- Assigned and monitored daily team tasks, tracked progress and reviewed deliverables using a task management tool.
- Performed weekly SEO audits, prepared monthly performance reports and held client meetings to review progress and strategy.
- Utilized AI tools for content creation, ad copy-writing, SEO topic clustering, keyword research, schema generation and social media scripting to boost efficiency.
SEO Trainer at UrbanPro (2023-09 – 2024-01)
Trained 10+ students for Search Engine Optimization (SEO) in the platform, guiding them in starting an SEO campaign following a proper SEO Methodology.
Digital Marketing Specialist at Scaalex Business Solutions Private Limited (2022-12 – 2023-08)
- Prospect Research - Finding new prospects and leads through multiple channels and 3rd party platforms.
- SEO - Handled SEO Campaign of the company's website focusing on content strategy, link building, competitor Analysis and on-page optimization. Ranked transactional intent keywords by publishing BOTF content and optimizing existing blogs with updated content and keyword.
- Lead generation - Optimizing for lead conversion across websites by setting up trained AI chatbots and lead generation through LinkedIn prospect outreaching.
- Google Ads - Executed end-to-end Google Ads campaigns, including setup, competitor analysis, keyword research, bid optimization, tracking code implementation and negative keyword management.
Digital Marketing Specialist at Obrigado by Craftels (2022-02 – 2022-06)
- Increased site session by 20% by optimizing On-page SEO, Mobile page experience, Compressing Image sizes and adding engaging popups.
- Setup 3rd party booking engine in the website and converted existing organic visitors into consistent monthly bookings.
- Created Video Ads and posts and ran weekly ad campaigns across Meta and Instagram.
- Designed logos for the company's 2 upcoming Resort projects.
- Acquired leads through lead capture forms and page specific popups.
Digital Marketing Internship at Mysore Concerns Coffee (2021-09 - 2022-01)
- Acquired 400 new Backlinks and boosted Traffic by 38% within 3 months by optimizing for On & Off Page SEO, performing Competitor analysis & Link building.
- Ranked for 36 new keywords in the SERP for the domain within 3 months.
- Ranked for 4 new keywords in the top 3 local pack results & 5 new keywords in the local results overall by implementing local SEO strategies like Business listing, GMB optimization, business directory submission etc.
