Saurav Upadhyay

Results-driven Area Sales Manager with 3+ years of FMCG channel sales experience and 4.5 years as Founder and Operations Head of own FMCG retail business — bringing 7.5 years of combined expertise in General Trade (GT), Modern Trade (MT), D2C, B2B, B2C and RS network management. Proven track record of building distribution infrastructure from ground zero — scaled 0 to 40+ RS/channel partners across 3 cities in 4 months, generating Rs.10L+ monthly revenue pipeline within the first quarter. Expert in RS appointment, distributor ROI management, primary and secondary sales activation, beat plan execution, MIS reporting and market intelligence.

Backed by 4.5 years of P&L ownership managing a 25-member team and 200+ SKU supply chain. Open to Pan-India relocation.

Area Sales Manager at Unbore Foods Private Limited (2026-07 – Present)

Leading territory sales launch and distribution build-out for Firki Refreshment Drink (200ml @ Rs.20 MRP, 4 variants) across Jamshedpur and Jharkhand — covering GT, MT, D2C, B2B, B2C and wholesale channels from ground zero.

• Driving ground-up market activation across all major Jamshedpur zones — Bistupur, Sakchi, Kadma, Mango and Adityapur — with zero prior brand presence in the territory
• Identifying, evaluating and appointing RS/distributors using structured ROI modelling, partner scoring criteria and onboarding frameworks
• Simultaneously managing D2C customer acquisition alongside GT outlet activation — ensuring Firki visibility across all channels from Day 1
• Identifying and developing canteen, school, college and corporate institutional accounts as high-volume B2B sales channel
• Leading SO/SE recruitment for Jharkhand territory — defining JDs, conducting interviews and building ground-level field force
• Designing territory beat plan covering all outlet classes — submitting daily MIS and market intelligence reports to management

Business Development Manager at Aglo Bond Private Limited (2025-11 – 2026-06)

Spearheaded Jharkhand state expansion for a B2B and D2C FMCG startup — building complete RS distribution and channel sales infrastructure across Ranchi, Jamshedpur and Dhanbad from ground zero.

• Scaled from 0 to 40+ RS/channel partners across 3 cities in 4 months using structured partner scoring, ROI modelling and onboarding frameworks — exceeding quarterly targets by 35%
• Built and managed B2B distributor pipeline and D2C customer acquisition simultaneously — generating consistent repeat orders through direct engagement
• Established Rs.8-12 Lakh monthly revenue pipeline within first quarter through structured distributor alignment and secondary sales activation
• Designed and owned full-cycle GTM playbook — channel mapping, partner profiling, pricing frameworks and beat plan calendars across 3 major cities
• Developed data-driven pricing model with channel margin analysis — improving gross margins by 5-7% across key accounts through value-based selling
• Systematically captured competitor pricing, retailer and distributor feedback — provided structured weekly market intelligence reports to management
• Redesigned vendor coordination and inventory replenishment protocols — reducing supply cycle time by 20% and improving OTIF delivery performance

Founder & Operations Head at Shree Banke Bhandar — FMCG Retail (2021-02 – 2025-10)

Founded, scaled and independently managed a high-volume FMCG retail business over 4.5 years — full P&L ownership, team leadership, distributor management, procurement and 200+ SKU supply chain.

• Managed complete bottom-line accountability — sustained 15% YoY revenue growth consistently through FY2025 with zero external management support
• Led and mentored 25+ staff across field sales, store operations and procurement — improving customer retention by 20%
• Built relationships with local distributors and 10+ supplier categories — reducing procurement costs by 12% through structured negotiations
• Built 500+ active retail buyer base — introduced loyalty schemes that increased repeat purchase rate by 20%
• Managed 200+ SKU supply chain — reduced stockout incidents by 25% through disciplined replenishment and SLA-backed vendor tracking

Bachelor of Business Management (BBM) in International Business – MIT School of Management (MITSOM), Pune, Maharashtra (2020)