VISUAL MERCHANDISER & DEPARTMENT MANAGER at RELIANCE TRENDS (2023-09 – Present)
CLUSTER VISUAL MARCHANDISER at JAIHIND (JC SILVER STAR FASHION PVT. LTD.) (2022-01 – 2023-09)
SENIOR FASHION DESIGNER at CHAMPAKAI FASHION (2021-06 – 2021-12)
FASHION DESIGNER at RADHIKA MORE, AUNDH, PUNE (2020-11 – 2021-05)
VISUAL MERCHANDISER at GLOBUS STORE PVT. LTD. (2018-01 – 2020-10)
VISUAL MERCHANDISER at CG LIFESTYLE C'LAI WORLD (P) LTD. (2017-05 – 2018-01)
ASSISTANT VISUAL MERCHANDISER at SPLASH FASHION INDIA (P) LTD. (2014-04 – 2016-04)
- Define, design and implement a creative visual merchandising strategy; Create appealing and eye-catching visual displays that lead the customer through the entire store.
- Produce window displays, signs, interior displays, floor plans and special promotions displays; Identify key messages and set a clear image of the end result.
- Come up with, revise and present design ideas with assistant merchandisers; Act in alignment to the organization's culture, products, image and target market.
- Oversee the production and brief staff on arranging displays, change displays to promote new product launches and reflect festive or seasonal themes.
- Research lifestyle, demographics and design trends; Liaise with suppliers and source elements; Monitor costs and work within budget.
- Collaborate with team members to select seasonal themes, make edits to line, and create new concepts.
- Ensure product agrees with business strategy; Select fabrics & trims, create production sketches for development packages.
- Develop a pattern that is cut and sewn into sample garments and supervise the creation of these, including fitting, detailing and adaptations.
- Review product for style and fit during presentation; Presenting story, mood, color boards, and samples to buyers.
- Collaborate and follow-up on deliverables with vendors and key partners throughout the entire design process, incl. merchandising, preproduction, and product development.
- Examine sample garments on and off models; then modify designs to achieve desired effects.
- Attend fashion shows and review garment magazines and manuals in order to gather information about fashion trends and consumer preferences.
- Provide sample garments to agents and sales representatives, and arrange for showings of sample garments at sales meetings or fashion shows.
- Design custom clothing and accessories for individuals, retailers, or theatrical, television, or film productions.
